GT&I TURNS TO BOOK DESIGN

As it approached its 21st birthday, Eulogy the award winning PR agency, tasked gt&i to capture in an edgy coffee table book the highlights of a business that has shaped brands, built business and defined thinking over two decades of cultural, technical and political change. Through five prime ministers, Olympic games, royal weddings, births and ‘obits’, scandals and phone hacks and an almighty recession one thing has remained constant. Eulogy PRs growth on the back of outstanding strategic and creative delivery that has taken the business from humble beginnings in founder Adrian Brady’s kitchen to its state of the art home in Farringdon with an impressive roster of clients including Jack Daniels, American Express, BUPA and Singha beer. For a great read [and great design!] email [email protected]. For great PR speak to [email protected]

Global real estate services provider Savills called on gt&i following our branding and advertising work for new Swiss resort La Dixence/Les Collons. The brief to create a new look and feel for the fast growing international ski division that would also sit comfortably under the Savills brand umbrella.

The result is a distinct new style for Savills Ski marrying stand-out typography with dynamic lifestyle imagery – enabling placements to leap off page whilst creating a true sense of place. It can now be seen in ski advertising, brochures and portfolios and in resort via both their agencies and innovative resort-centre pop-up branches.

To find the alpine home of your dreams see the latest 2018 Savills Ski Portfolio here or visit savills.com/ski

gt&i has been back to the classroom as part of their work on a brand refresh for social enterprise Book Clubs in Schools. BCIS delivers book club programmes for year sevens, facilitated by year 12 students. The inspiring visit to Walworth Academy saw a dozen student groups, accommodating more than 70 students, having fun whilst working hard. The year sevens gain reading, analytical and discussion skills that help preparation for GCSE courses whilst the facilitators from year 12 gain valuable experience in team leadership and management, helping them with both CVs and University applications.

Now running in more than 20 schools across the London region, the work of gt&i and other supporters including BeyondMe, Ipsos Foundation and GiveaBook will help grow the programme nationwide in 2018. To find out more contact [email protected], to find out about setting up a book club in your school visit bookclubsinschools.org.

gt&i is proud to unveil the new brand identity for Memento Exclusives, the F1 memorabilia business representing teams from Mercedes-AMG Petronas Motorsport to Renault Sport.

The brand refresh marks the culmination of a year in which Memento Exclusives has delivered significant growth in sales of its innovative motorsport memorabilia and sealed new licence agreements with more teams & drivers in F1 and MotoGP. Memento Exclusives offer a curated collection of stunning, limited edition, accessories and home furnishings, ranging from cufflinks to exhaust pipe lamps, each hand made from race-used and re-engineered Formula One engine and body parts.

The new brand identity with its distinctive ‘M’ swish, coupled with the positioning line ‘Own the Moment’, focuses on the unique motorsports heritage of each item and the emotional association with owning a part of motorsports history.

See how re-engineering is used to create such unique items at mementoexclusives.com or contact
Tim at gt&i on 020 3405 7969 to find out more.

Retailed as a pair, the Bonded bracelet is a very personal gift. For those working through mental health issues, knowing that the love and care of others is there is invaluable. Sharing a bracelet symbolises the day-to-day and unconditional support that is, literally, on hand whilst also raising funds and awareness for mental health charity Mind.

Glen commented:  “For too long mental health has been a hush hush topic. We need openness; enabling people to share, talk about their problems and seek help before it is too late. Bonded raises money for the work of Mind. But more than that the bracelets are a simple and beautiful way to say to someone that you care and are always there.”

Choose from a collection of richly coloured satin stretch bracelets finished in solid sterling silver, 18ct gold on sterling or dark rhodium with sterling silver boxed ends. The Ternary London Bonded Bracelet is available for pre-order now from www.ternarylondon.com

gt&i has been appointed by leading luxury developer Harrison Varma to promote their stunning new Buxmead development, located on one of the world’s most prestigious roads, The Bishops Avenue in Hampstead.

gt&i was challenged to produce and develop a creative campaign to introduce Buxmead to a highly discerning international audience in a time of real market turbulence. Priced from £6.5 to £15 million, Buxmead offers three penthouses, six duplexes and eleven lateral apartments built around the original Neo Jacobean buildings and all set in 2.5 acres ofprivate, mature landscaped gardens. Reminiscent of the finest private members clubs they benefit from full concierge services, spa and gym, 25m spring pool, games room and bars, private entertaining areas and a cinema.

Delivering stand out from the crowd, gt&i’s campaign builds on the distinctive butterfly wing brand and captures the many facets of Buxmead. With elegance and sophistication in the design they convey security through the site heritage coupled with excitement delivered through excellence in design. Creative Director, Glen Tarr commented: “With the most beautiful homes, in the most beautiful setting, with world-class service and at a world-class address, we recognised that no single image could do the development justice. It has to be seen to be beheld with our advertising giving a tantalising glimpse of the lifestyle on offer.”

The campaign launches this month with placements including the FT How to Spend It and The Sunday Times.

Following on from our recent work on the Bradfords brand refresh gt&i was briefed to produce and deliver a creative campaign for the Bradfords Big Rewards scheme set to run across multiple channels including OOH, in-store, online and DM. The team developed a versatile and bold campaign, utilising the recognised Bradfords red and yellow colour palette. The re-worked scheme is rolling out now.

London creative agency gt&i has been appointed by insurtech business Lime Global to develop the businesses brand, strategic positioning, tone of voice, website interfaces and advertising.

Founded in 2010 by an international management team drawn from leading insurance businesses including Aviva, KPMG and PLC group; Lime is transforming the insurance industry with a revolutionary offer of streamlined, real-time insurance available exclusively through digital channels. As a tech firm refreshing the traditional industry the brief demanded that the brand cut through a crowded market place, communicate simplicity and freshness and cut out the insurance speak with plain talking, honest English.

Lime CEO Shaun Williams commented: “gt&i impress with their strategic insights, consumer understanding, fresh ideas and collaborative approach to developing the brand and defining its attitude. Together we are delivering an insurance brand with a twist.”

gt&i Creative Director, Glen Tarr added: “Lime is a hugely exciting business to work with. It takes a brave client to put such trust in an agency and to run with a brand look that is so different to what one expect for financial services.  We look forward to building our relationship over the years to come.”

Leading photographer Nick Kelly [Harpers Bazaar, Tatler, Elle] approached gt&i fresh from shooting
GoT star Natalie Dormer to develop the brand identity, brand collateral and all packaging design for his new e-commerce platform. Launching in late 2017, SoleSpun will bring together London’s stylists, models and photographers to curate a selection of the world’s most fashionable and discreet accessories for him and her – handpicked and timeless socks, beautiful underwear and minimalist essentials. gt&i put its best foot forward for the pitch and are thrilled to have been appointed.

Designer jewellery and luxury accessories brand Ternary London has joined forces with gt&i for their first national charity campaign – with gt&i delivering the campaign brand and product packaging for a ground-breaking new product range. Launching later in 2017 this is for a cause that is dear to gt&i’s heart – and we will be emailing all our friends and followers with information nearer the time.