We’ve Got What IT Takes…

Euroneews campaign

We’ve Got What IT Takes…

/ January 2024

Sometimes the smallest of changes can make the biggest difference. We’ve been busy partnering with Central Networks, an IT industry leader for more than 30 years. A simple yellow tweak to the logo and a fresh strapline now embodies their simple focus – IT’s what we do.

The work spans from strategic positioning and ongoing communications support to website and social media management.

Take a look at the website at www.centralnetworks.co.uk and don’t forget to follow on Instagram @central_networks1

gt&i at work with South West Water to bring water to life

/ December 2023

Water companies have a broad remit. From delivering water at the turn of a tap to sewage treatment, from reservoir building to planning for climate change. gt&i works with South West Water to help tell the story and bring the water we take for granted to life.

Keen to inform customers of the breadth of work that has been done and is in the pipeline – and the issues that need to be addressed – South West Water and gt&i are working to develop a long term strategy that is good for customers, for the environment and for business where balanced discussion leads to informed decision making and great campaigns.

For strategy, creative, social and channel activation contact [email protected].

91 Athens Riviera – Luxury Private Club

/ November 2023

gt&i has joined forces with Grivalia Hospitality to craft the brand identity for 91 Athens Riviera, a private members club with luxury glamping on the southern coast of Athens.

Opening its doors in summer 2024, this groundbreaking project, designed by Chadios Architects, features 30 spacious tents, upscale dining at Barbarossa, vibrant bars, an awarded SOMA spa by Domes and modern sports facilities. With accommodation open to all and facilities exclusive to members, it promises an unparalleled experience centred around exclusive wellbeing and dining.

gt&i has played a pivotal role in developing the strategy, brand naming, website and app design and producing a captivating visual brand video for 91 Athens Riviera. The agency will also oversee the clubs main social media channel.

Stay tuned for the unveiling of this luxury destination that is set to redefine glamping and private club experiences.

Take a look at the website at www.91athensriviera.gr and don’t forget to follow on Instagram @91athensriviera

Destinations aren’t made overnight

/ September 2023

Set in stunning natural parkland in the heart of Andalusia – overlooking the Mediterranean and with views of Gibraltar is Sotogrande.  Famed for its sport, from Ryder Cup golf to its home on the polo circuit, and unparalleled lifestyle, Sotogrande stands apart.

A destination that has  developed over the past 60 years, today it offers a diverse, established and thriving community supported by its facilities, property choices and international school.

gt&i has been working with the team to develop the 60th Anniversary identity, review the advertising and develop a streamlined digital presence fit for the next half century, or more.

Find your home at Sotogrande here

Tim Marshall - wave image

Hemp Based Fashion Label comes to gt&i

/ July 2023

With its knowledge of sustainable fashion and fashion marketing – and materials know-how including work to brand the US Hemp Industry, gt&i was the first port of call for a new fashion brand working to develop a range of low-eco footprint products for lovers of the outdoors.

Taking only natural materials, from hemp to cottons, the brand will challenge the premium active-wear market that is increasingly reliant on the use of synthetics. Typically derived from oils, these synthetics are known to cause lasting damage to the very environments the clothes are used in; from driving climate change in manufacture, releasing microfibres to the very persistence of non-biodegradable clothes waste.

With a brief from brand to labelling and social to web and marketing this is the sort of ethical project the team at gt&i love.  Launching Spring 2024.

New brand identity, fresh channels for Voice of U.S. Sustainability

/ March 2023

The U.S. Sustainability alliance is the voice, and champion, of U.S. sustainability. One of the largest member organizations in agriculture, it represents twenty-four farming, fishery and forestry associations and supply chain partners, responsible for more than $7 billion of annual exports to the EU.

gt&i has been working with GreenOrange to deliver its outreach communications, from brand to website, from video to podcast, content creation and social media to international media relations and events.

Our mission, to share insights into U.S. production methods, provide clear data on its sustainability programs, support commercial interests and develop export opportunities for the producers it represent.

We are proud to unveil its new website here – do visit to find out more about our future.

REWIND documentary

REWIND Social documentary hits 500,000 views – and climbing

/ January 2023

Developed with award winning Director Carl Prechezer [Blue Juice, The Wine Show] REWIND is a four part mini documentary from Real Leather. Stay Different – and promoted across our social channels reaching every corner of the globe.

Delivered in four episodes, Farm – Food – Fashion and the Future – it tells the story of leather and its sustainability benefits – with short form interviews with farmers, NGOs, scientists, stylists, retailers, the fashion media and social audiences.

If you are wondering what the argument is about marginal lands, how cattle work in the carbon cycle, why the rise of synthetics is so dangerous, why leather is fashion’s material of choice and what next for Slow Style versus Fast Fashion then take a view…

REWING the documentary can be viewed here: https://chooserealleather.com/rewind/

Gal Benjamin 2022 RLSD International Student Design Competition Winner

gt&i hosts Real Leather. Stay Different. 2022 International Student Design Competition Final

/ November 2022

November 2nd saw the doors open to The Martinez and Union Club in Soho as more than 150 of the leather and design worlds’ most important movers and shakers came together to see Gal Benjamin from Israel crowned as the 2022 RLSD International Student Design Competition overall winner.

They accepted their prize from Chair of the Judges, Kerry Brozyna of Wolverine Worldwide and were joined on stage by Mike Adler, celebrity fashion stylist and Christopher Koerber, Managing Director of Hugo Boss.

The event, in collaboration with ARTSTHREAD and Institute of Digital Fashion, marked the culmination of the third year of a competition developed and managed by gt&i. It attracted some 2000 entries from 130 colleges across 40 countries and more than 40,000 public votes.

Congratulations to all the finalists!

See here to view the finalists designs and to find out more.

Winkworth Campaign

#KeepItReal with Winkworth’s latest campaign

/ October 2022

After two years of social distancing, Zoom calls and virtual viewings, it’s about time we got back to face-to-face meetings, in person, with the real people in real estate….

From bus sides to digital, social to print, Winkworth, the leading estate agency, has unveiled its latest campaign created by the team at gt&i.  In a space where all the noise is about traffic numbers, hits and reach, the campaign rolls back the message to focus on the ups and downs of property buying – and the importance of the real people who own, run or work in its 100 plus branches nationwide.

The campaign features staff from across the UK– and the occasion dog – to put real people front and centre. People who are passionate, highly experienced and locally based; people who are part of the community and see you as much more than a customer.  People who can be trusted to work with you.  Every step of the way.

Find your dream property at winkworth.co.uk

ecometric comes to gt&i to develop new sustainable-technology brand

/ September 2022

With gt&i working on a broad portfolio of sustainability clients developing the strategic, brand and communications presence for business and organisations, it was a natural partner for ecometric.

ecometric stands at the nexus of climate change, population growth, food security and biodiversity  with its state-of-the-art hybrid sampling and AI based system to measure, report and verify soil organic carbon.  Organic carbon is critical to supporting the development of healthy soils that will play a key role in climate change mitigation and in feeding our growing populations.

The work spans from development of brand, website and materials to strategic positioning and ongoing communications support.

For those interested in the future of land management visit ecometric.co.uk

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