One press trip. Five days. Fifteen Visits and Briefings.
/ October 2026And one mission: to bring the realities of sustainable U.S. agriculture to life for Europe’s media.
From rice fields supporting migratory wildlife to dairy farms generating renewable energy, and from innovative almond orchards to regenerative organic farming, California provided the backdrop for our latest international press trip conceived and managed by gt&i.
The five-day programme gave European journalists representing agricultural, food industry, business and consumer media access to the people, practices and technologies shaping American agriculture. It was developed with the California Department of Food and Agriculture (CDFA), the Almond Board of California, USA Rice, U.S. Dairy Export Council and Organic Trade Association on behalf of the U.S. Sustainability Alliance’s (USSA).
With journalist evaluation and media coverage tracking, the trip helps USSA bring a more informed, evidence-led sustainability narrative to European audiences.
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