First international campaign unveiled for Royal Air Maroc
/ April 2022Re-Connect is the first of a series of campaigns to build Royal Air Maroc’s brand presence and to communicate its network and the access it offers to destinations across Africa and beyond with more than 100 routes from Europe, the US, Middle East.
Targeting the Visiting Friends & Relatives (VFR) market, the community of expats from Africa, to boost sales for spring and summer, the campaign builds on the theme of “Re-connect” with friends and family, home food and local cultures and family traditions.
Delivered in eight languages, Re-Connect is running in 11 markets across channels including OOH, press, digital display, DM, Social, CRM and will be brought to life via in-flight collateral, refreshed plane livery and even on-board coffee cups.