Ad of the Day to Pick of the Week / Campaign

Following the launch of  our campaign for Euronews, reaching more than 145 million people across Europe, the theme of media impartiality is certainly grabbing the headlines.

The topicality of the campaign, coming five years after the UK’s Brexit vote and co-inciding with the launch of GB News, has sparked debate about the role of the news channel in today’s society. Alongside coverage in Ad Week and Marketing Week has come recognition in the form of Pick of the Week in Campaign.

Staying true to our principles, and to the campaign, which says ‘Nobody owns my news. Nobody twists my truths. Nobody moulds my views. I make up my own mind.’ we will leave it to you to make up yours.

Euronews is available in more than 400 million homes in 160 countries and is broadcast in 15 languages, with digital featured content to complement its rolling news including Euronews Next, Euronews Travel and Euronews Green.

After weeks of working under wraps, the team at gt&i is proud to announce its appointment by Euronews to deliver a multi-channel ad campaign which breaks this week to coincide with the five year anniversary of the Brexit Referendum. The 60-second and 30-second TV spots will be aired to 145 million people on Euronews’ channels and will be supported by print and online executions, working with media partners Publicis Media.

The campaign, aimed at people who like to ‘make up their own minds’ and not have their views ‘moulded’, supports the Euronews unapologetically impartial positioning of ‘All Views’. Conceived and produced by gt&i under the direction of Creative Director Glen Tarr, the campaign features original SLAM Poetry written by gt&i writer Pete Bell.  The film was directed by Darren Statman on location in London.

The integrated campaign will also see the release of original research looking at European perspectives of Britain post-Brexit with communications delivered by our friends at Tales & Heads.

Euronews is available in more than 400 million homes in 160 countries and is broadcast in 15 languages, with digital featured content to complement its rolling news including Euronews Next, Euronews Travel and Euronews Green.

gt&i has been appointed by Andermatt Swiss Alps to help in the marketing of the various developments that form Andermatt Reuss, the stylish and charming new development that is transforming this traditional Alpine village into Switzerland’s premiere all-round destination with 180 km of pistes, an 18-hole golf course, hiking and biking, Michelin restaurants and a stunning concert hall.

Work has included brochures and collateral as well as print and OOH advertising for the Radisson Blu Hotel and its Gotthard Residences, Altera bordering the River Reuss – and for the five-star The Chedi Andermatt with its stunning and fully serviced penthouses and apartments.

Find out more here

fu3e delivers project management to the boardroom. With a ground breaking ‘single pane of glass’ philosophy it transforms information access; with one screen enabling global oversight of multiple development projects for the construction industry.

Bringing together myriad data points, fu3e enables the user to drill down through the data layers from headline profit and loss to the granular detail of work records to delivery delays at a site-by-site level.  It is project management and so much more.

gt&i worked with the team to deliver the branding, infographics and explainer diagrams plus the website design and build.

See it live at fu3e.com

UK Connect is the market leader in delivering site connectivity, from broadband in a box to fast mobile connections.

Its can-do attitude, class leading, network-neutral solutions plus incredible client retention rates has made UK Connect the go to partner for clients from the construction sector to the British Army.  It has also meant that the business has grown rapidly, reflecting a dynamic culture that gets things done.

Capturing the essence of that business, and the service it delivers, is the first task for the insights and strategy team at gt&i as it looks to refine the brand, and marketing, in line with the business today – and its ambitions for tomorrow.

www.ukconnect.com

Lafontaine PR, specialist in travel and destination PR and founded by Julie Giraud and Pete Bell, has been acquired by gt&i. Together they offer the travel sector a full suite of marketing services from initial strategy and branding to web design, advertising, PR and social media strategy.  Their clients range from luxury cruise company PONANT, to ADLER Spa Resort & Lodges, agencies including Savills as well as leisure and property destinations including 14.21 Firenze, Italy and Kilada Country Club, Golf and Residences in Porto Heli, Greece.

Business Director Tim Lewis, commented: “Bringing together this pool of expertise is absolutely in tune with the focus of the industry in Covid times. Clients are looking for flexible and nimble expert resources, coupled with the simplicity of campaign management from a single team, and the economies that streamlining delivers.  Whilst travel is now back on the agenda it is not business as usual – and our offer reflects that.”

The agency announced its first new client project with Dubai-based Sunset Hospitality Group supporting the launch of METT , a refined, elegant and laid-back collection of lifestyle hotels and resorts. The first hotel in the portfolio, METT Hotel & Beach Resort, Bodrum, is scheduled for opening in May 2021.

As the Real Leather. Stay Different. programme moves into 2021 gt&i looked again at the impact of Covid on student’s education and how it could help, and the opportunity presented for leather as people cast a fresh and critical eye at fast fashion. Working with partners ArtsThread and Rollacoaster magazine, we have been putting together a competition, entered digitally, and open to any student, anywhere and those who graduated last year.

With a panel of acclaimed judges, and a stunning prize to play for of a photo shoot for the winner that will grace a front cover of the AW21 issue of Rollacoaster, this is a competition that gives every entrant a valuable addition to their portfolio, and will help shape the winners career.

Find out more about the competition and join the debate on the future of sustainable fashion at chooserealeather.com today.

gt&i has just completed a project for Holker IT, one of the fastest growing IT consultancies in the UK and one driven by its consultancy led service, partnership approach to delivery and belief that security is critical, every step of the way.  With a laser like focus on sectors where security is key and an ability to dynamically shift into online environments mission critical it is the supplier of choice for clients in energy, logistics and transport and, increasingly, education.

The result of our deep dive was to discover that clients wanted the reassurance of a partner, and the assurance of a job well done.  Take a look at the new brand, and website, delivered by gt&i here.

Following its work to bring leather to a new international audience of fashion designers and influencers the new Leather & Hide Council of America, formed by the merger of two of the US’s oldest trade associations, came to gt&i to deliver their positioning and rebrand.  Our Senior Strategist led the positioning piece exploring where leather sits in the supply chain, its interactions with the meat industry, the interests of the member organisations, its role in developing and maintaining international markets and – of course – in shaping sustainability stands for a multi billion pound global industry.   The final element of the mix was leather itself.  Not the traditional animal hide but rather a sustainable, natural material that is synonymous with quality and has real history.

On great strategy came a great new brand from our creative teams.  You can read the full case study here

Having completed the work to develop the brand and dual-language marketing materials for 14.21 Firenze, a residential and commercial development occupying a city block in the heart of Florence, and overlooking the Duomo, gt&i was asked if it could help the local team develop  an Instagram feed that would establish the heritage of the development, make it part of the City and, of course, promote the properties to an Italian audience and those living abroad.

Working with the local team, and sensitive to the significant impacts of Covid, the project is now underway.  And in amongst the love and likes, the first hard sales enquiry has been received by the team.