Water is Precious… which is why ‘Every drop counts…’

Euroneews campaign
Water is Precious poster

Water is Precious… which is why ‘Every drop counts…’

/ April 2024

From leakage reduction to sewer maintenance, infrastructure investment to environmental protection, South West Water’s [SWW] work spans well beyond supplying drinking water to households across the region.

Realising the many challenges ahead, from population growth and tourism to climate change, SWW engaged  gt&i to review strategy and to deliver a new umbrella campaign.

The mission to think to the future – to educate, inform and engage customers on the true value of water and the impacts that consumption has on the regions rivers and lakes which is where every drop comes from. Introducing Water is Precious now running across the region including OOH, print, radio, digital, media relations and social.

To find out more about the real costs of water visit South West Water here

International design competition driven by sustainability.

/ March 2024

In an era where design is all too often driven by passing trends, where cost is a priority and value increasingly eroded, gt&i is working with US trade bodies, representing natural materials from hemp and cotton to wood and leather, to deliver a campaign to change attitudes to natural materials, to promote style before fashion and to champion the planet’s future champions.

The result is Only Natural – an international design competition co-ordinated by the Leather & Hide Council of America that challenges emerging designers to embrace the timeless beauty of nature and craft bespoken items in fashion and home categories.  gt&i developed the competition format, brand and digital channels and is managing PR and marketing activity.

Now open for entries at onlynatural.internationaldesigncomp.com/

We’ve Got What IT Takes…

/ January 2024

Sometimes the smallest of changes can make the biggest difference. We’ve been busy partnering with Central Networks, an IT industry leader for more than 30 years. A simple yellow tweak to the logo and a fresh strapline now embodies their simple focus – IT’s what we do.

The work spans from strategic positioning and ongoing communications support to website and social media management.

Take a look at the website at www.centralnetworks.co.uk and don’t forget to follow on Instagram @central_networks1

gt&i at work with South West Water to bring water to life

/ December 2023

Water companies have a broad remit. From delivering water at the turn of a tap to sewage treatment, from reservoir building to planning for climate change. gt&i works with South West Water to help tell the story and bring the water we take for granted to life.

Keen to inform customers of the breadth of work that has been done and is in the pipeline – and the issues that need to be addressed – South West Water and gt&i are working to develop a long term strategy that is good for customers, for the environment and for business where balanced discussion leads to informed decision making and great campaigns.

For strategy, creative, social and channel activation contact [email protected].

91 Athens Riviera – Luxury Private Club

/ November 2023

gt&i has joined forces with Grivalia Hospitality to craft the brand identity for 91 Athens Riviera, a private members club with luxury glamping on the southern coast of Athens.

Opening its doors in summer 2024, this groundbreaking project, designed by Chadios Architects, features 30 spacious tents, upscale dining at Barbarossa, vibrant bars, an awarded SOMA spa by Domes and modern sports facilities. With accommodation open to all and facilities exclusive to members, it promises an unparalleled experience centred around exclusive wellbeing and dining.

gt&i has played a pivotal role in developing the strategy, brand naming, website and app design and producing a captivating visual brand video for 91 Athens Riviera. The agency will also oversee the clubs main social media channel.

Stay tuned for the unveiling of this luxury destination that is set to redefine glamping and private club experiences.

Take a look at the website at www.91athensriviera.gr and don’t forget to follow on Instagram @91athensriviera

Destinations aren’t made overnight

/ September 2023

Set in stunning natural parkland in the heart of Andalusia – overlooking the Mediterranean and with views of Gibraltar is Sotogrande.  Famed for its sport, from Ryder Cup golf to its home on the polo circuit, and unparalleled lifestyle, Sotogrande stands apart.

A destination that has  developed over the past 60 years, today it offers a diverse, established and thriving community supported by its facilities, property choices and international school.

gt&i has been working with the team to develop the 60th Anniversary identity, review the advertising and develop a streamlined digital presence fit for the next half century, or more.

Find your home at Sotogrande here

Tim Marshall - wave image

Hemp Based Fashion Label comes to gt&i

/ July 2023

With its knowledge of sustainable fashion and fashion marketing – and materials know-how including work to brand the US Hemp Industry, gt&i was the first port of call for a new fashion brand working to develop a range of low-eco footprint products for lovers of the outdoors.

Taking only natural materials, from hemp to cottons, the brand will challenge the premium active-wear market that is increasingly reliant on the use of synthetics. Typically derived from oils, these synthetics are known to cause lasting damage to the very environments the clothes are used in; from driving climate change in manufacture, releasing microfibres to the very persistence of non-biodegradable clothes waste.

With a brief from brand to labelling and social to web and marketing this is the sort of ethical project the team at gt&i love.  Launching Spring 2024.

New brand identity, fresh channels for Voice of U.S. Sustainability

/ March 2023

The U.S. Sustainability alliance is the voice, and champion, of U.S. sustainability. One of the largest member organizations in agriculture, it represents twenty-four farming, fishery and forestry associations and supply chain partners, responsible for more than $7 billion of annual exports to the EU.

gt&i has been working with GreenOrange to deliver its outreach communications, from brand to website, from video to podcast, content creation and social media to international media relations and events.

Our mission, to share insights into U.S. production methods, provide clear data on its sustainability programs, support commercial interests and develop export opportunities for the producers it represent.

We are proud to unveil its new website here – do visit to find out more about our future.

REWIND documentary

REWIND Social documentary hits 500,000 views – and climbing

/ January 2023

Developed with award winning Director Carl Prechezer [Blue Juice, The Wine Show] REWIND is a four part mini documentary from Real Leather. Stay Different – and promoted across our social channels reaching every corner of the globe.

Delivered in four episodes, Farm – Food – Fashion and the Future – it tells the story of leather and its sustainability benefits – with short form interviews with farmers, NGOs, scientists, stylists, retailers, the fashion media and social audiences.

If you are wondering what the argument is about marginal lands, how cattle work in the carbon cycle, why the rise of synthetics is so dangerous, why leather is fashion’s material of choice and what next for Slow Style versus Fast Fashion then take a view…

REWING the documentary can be viewed here: https://chooserealleather.com/rewind/

Gal Benjamin 2022 RLSD International Student Design Competition Winner

gt&i hosts Real Leather. Stay Different. 2022 International Student Design Competition Final

/ November 2022

November 2nd saw the doors open to The Martinez and Union Club in Soho as more than 150 of the leather and design worlds’ most important movers and shakers came together to see Gal Benjamin from Israel crowned as the 2022 RLSD International Student Design Competition overall winner.

They accepted their prize from Chair of the Judges, Kerry Brozyna of Wolverine Worldwide and were joined on stage by Mike Adler, celebrity fashion stylist and Christopher Koerber, Managing Director of Hugo Boss.

The event, in collaboration with ARTSTHREAD and Institute of Digital Fashion, marked the culmination of the third year of a competition developed and managed by gt&i. It attracted some 2000 entries from 130 colleges across 40 countries and more than 40,000 public votes.

Congratulations to all the finalists!

See here to view the finalists designs and to find out more.

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