Site connectivity experts – UK Connect – look to gt&i

UK Connect is the market leader in delivering site connectivity, from broadband in a box to fast mobile connections.

Its can-do attitude, class leading, network-neutral solutions plus incredible client retention rates has made UK Connect the go to partner for clients from the construction sector to the British Army.  It has also meant that the business has grown rapidly, reflecting a dynamic culture that gets things done.

Capturing the essence of that business, and the service it delivers, is the first task for the insights and strategy team at gt&i as it looks to refine the brand, and marketing, in line with the business today – and its ambitions for tomorrow.

www.ukconnect.com

Lafontaine PR, specialist in travel and destination PR and founded by Julie Giraud and Pete Bell, has been acquired by gt&i. Together they offer the travel sector a full suite of marketing services from initial strategy and branding to web design, advertising, PR and social media strategy.  Their clients range from luxury cruise company PONANT, to ADLER Spa Resort & Lodges, agencies including Savills as well as leisure and property destinations including 14.21 Firenze, Italy and Kilada Country Club, Golf and Residences in Porto Heli, Greece.

Business Director Tim Lewis, commented: “Bringing together this pool of expertise is absolutely in tune with the focus of the industry in Covid times. Clients are looking for flexible and nimble expert resources, coupled with the simplicity of campaign management from a single team, and the economies that streamlining delivers.  Whilst travel is now back on the agenda it is not business as usual – and our offer reflects that.”

The agency announced its first new client project with Dubai-based Sunset Hospitality Group supporting the launch of METT , a refined, elegant and laid-back collection of lifestyle hotels and resorts. The first hotel in the portfolio, METT Hotel & Beach Resort, Bodrum, is scheduled for opening in May 2021.

As the Real Leather. Stay Different. programme moves into 2021 gt&i looked again at the impact of Covid on student’s education and how it could help, and the opportunity presented for leather as people cast a fresh and critical eye at fast fashion. Working with partners ArtsThread and Rollacoaster magazine, we have been putting together a competition, entered digitally, and open to any student, anywhere and those who graduated last year.

With a panel of acclaimed judges, and a stunning prize to play for of a photo shoot for the winner that will grace a front cover of the AW21 issue of Rollacoaster, this is a competition that gives every entrant a valuable addition to their portfolio, and will help shape the winners career.

Find out more about the competition and join the debate on the future of sustainable fashion at chooserealeather.com today.

gt&i has just completed a project for Holker IT, one of the fastest growing IT consultancies in the UK and one driven by its consultancy led service, partnership approach to delivery and belief that security is critical, every step of the way.  With a laser like focus on sectors where security is key and an ability to dynamically shift into online environments mission critical it is the supplier of choice for clients in energy, logistics and transport and, increasingly, education.

The result of our deep dive was to discover that clients wanted the reassurance of a partner, and the assurance of a job well done.  Take a look at the new brand, and website, delivered by gt&i here.

Following its work to bring leather to a new international audience of fashion designers and influencers the new Leather & Hide Council of America, formed by the merger of two of the US’s oldest trade associations, came to gt&i to deliver their positioning and rebrand.  Our Senior Strategist led the positioning piece exploring where leather sits in the supply chain, its interactions with the meat industry, the interests of the member organisations, its role in developing and maintaining international markets and – of course – in shaping sustainability stands for a multi billion pound global industry.   The final element of the mix was leather itself.  Not the traditional animal hide but rather a sustainable, natural material that is synonymous with quality and has real history.

On great strategy came a great new brand from our creative teams.  You can read the full case study here

Having completed the work to develop the brand and dual-language marketing materials for 14.21 Firenze, a residential and commercial development occupying a city block in the heart of Florence, and overlooking the Duomo, gt&i was asked if it could help the local team develop  an Instagram feed that would establish the heritage of the development, make it part of the City and, of course, promote the properties to an Italian audience and those living abroad.

Working with the local team, and sensitive to the significant impacts of Covid, the project is now underway.  And in amongst the love and likes, the first hard sales enquiry has been received by the team.

F3 Group with a bit of help from the branding team at gt&i, represents the modern face of the property industry – as can be seen from its brand, driving principles and the services offered.

Working in the space of smart, technology enabled solutions, F3 is recognised as the UK’s leading boutique developer, risk and capital management consultancy.  All underpinned by a proprietary software platform fu3e. Our task, to develop the brand framework, maintaining the modern and technical feel whilst creating a coherent group structure and framework on which their business can be built.

Take a look at the brand in situ and, if you are in the construction management, the services they offer at f3g.uk

gt&i was invited, after an initial presentation of strategy to the Athens based management team, to deliver the positioning, naming, branding, website, brochures and advertising for a new leisure and residential destination in Porto Heli, a region described as the Hamptons of Greece by Vanity Fair.

Led by Dophin Capital, operators of Niki Beach Resort  & Spar and Amanzoe, Kilada will feature stunning Country and Beach Clubs, a hotel overlooking the bay, private villas by leading European Architectural practices, in addition to a selection of formal and informal bars and restaurants.  Add in the only Jack Nicklaus Signature Golf Course in the Eastern Mediterranean and it is a stand out destination.

The unique feel of a Country Club creates resonance with an international audience summering in Porto Heli and those accessing Kilada in just 30 minutes by helicopter from Athens.  That sense of belonging, that wealth of choice, and a feeling of club ownership gave rise to MyKilada. As we like to say Some call it paradise.  Now you can call it home.

To book your plot visit mykilada.com

gt&i’s team of consultants stepped up for Winkworth on the back of its positioning work and advertising campaign to provide cover for their corporate communications team.  The focus has been on positioning Dominic Agace, CEO as a preferred commentator on the market and emergent trends, and Winkworth as the partner of choice for agents and agencies considering franchise operations and wanting an established, clearly defined and market leading brand.

Dominic can now be found providing industry commentary and insight across the national and London media and in the key trade titles.

Despite the unprecedented lockdown, gt&i continues to win new clients and work on projects in the UK and across Europe. One such client is strategic investment group United Green, which approached gt&i to help launch its new prime property development division, Parya Property. Working within only the most desirable postcodes in London, and offering the finest design, materials and craftsmanship, Parya Property is all about refined luxury and a bespoke, second-to-none service.

Combining an existing wordmark and lotus motif to create a fresh and ownable brand identity, gt&i worked in the first phase to produce a digital brochure and interim holding website using a selected palette of beautiful project photography. A less-is-more design approach showcases both intricate details and the bigger picture, alongside succinct copy to introduce the Parya offer and assist them through the next phase of expansion.

To find out more visit here.