International Student Design Competition 2021. Now Open

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Student Design Competition

International Student Design Competition 2021. Now Open

/ January 2021

As the Real Leather. Stay Different. programme moves into 2021 gt&i looked again at the impact of Covid on student’s education and how it could help, and the opportunity presented for leather as people cast a fresh and critical eye at fast fashion. Working with partners ArtsThread and Rollacoaster magazine, we have been putting together a competition, entered digitally, and open to any student, anywhere and those who graduated last year.

With a panel of acclaimed judges, and a stunning prize to play for of a photo shoot for the winner that will grace a front cover of the AW21 issue of Rollacoaster, this is a competition that gives every entrant a valuable addition to their portfolio, and will help shape the winners career.

Find out more about the competition and join the debate on the future of sustainable fashion at chooserealeather.com today.

Holker IT logo. Reassuring IT strapline

What should IT do for you? Introducing reassuring IT with Holker

/ January 2021

gt&i has just completed a project for Holker IT, one of the fastest growing IT consultancies in the UK and one driven by its consultancy led service, partnership approach to delivery and belief that security is critical, every step of the way.  With a laser like focus on sectors where security is key and an ability to dynamically shift into online environments mission critical it is the supplier of choice for clients in energy, logistics and transport and, increasingly, education.

The result of our deep dive was to discover that clients wanted the reassurance of a partner, and the assurance of a job well done.  Take a look at the new brand, and website, delivered by gt&i here.

leather hide

US Leather Industry Associations merge. gt&i introduces L&HCA brand

/ December 2020

Following its work to bring leather to a new international audience of fashion designers and influencers the new Leather & Hide Council of America, formed by the merger of two of the US’s oldest trade associations, came to gt&i to deliver their positioning and rebrand.  Our Senior Strategist led the positioning piece exploring where leather sits in the supply chain, its interactions with the meat industry, the interests of the member organisations, its role in developing and maintaining international markets and – of course – in shaping sustainability stands for a multi billion pound global industry.   The final element of the mix was leather itself.  Not the traditional animal hide but rather a sustainable, natural material that is synonymous with quality and has real history.

On great strategy came a great new brand from our creative teams.  You can read the full case study here

1421 Firenze Instagram

Social Media management for 14.21, a gem in the heart of Florence

/ December 2020

Having completed the work to develop the brand and dual-language marketing materials for 14.21 Firenze, a residential and commercial development occupying a city block in the heart of Venice, and overlooking the Duomo, gt&i was asked if it could help the local team develop  an Instagram feed that would establish the heritage of the development, make it part of the City and, of course, promote the properties to an Italian audience and those living abroad.

Working with the local team, and sensitive to the significant impacts of Covid, the project is now underway.  And in amongst the love and likes, the first hard sales enquiry has been received by the team.

F3 group

F3 Group Lights the fu3e

/ December 2020

F3 Group with a bit of help from the branding team at gt&i, represents the modern face of the property industry – as can be seen from its brand, driving principles and the services offered.

Working in the space of smart, technology enabled solutions, F3 is recognised as the UK’s leading boutique developer, risk and capital management consultancy.  All underpinned by a proprietary software platform fu3e. Our task, to develop the brand framework, maintaining the modern and technical feel whilst creating a coherent group structure and framework on which their business can be built.

Take a look at the brand in situ and, if you are in the construction management, the services they offer at f3g.uk

Kilada Country Club

Kilada Country Club, Golf & Residences

/ November 2020

gt&i was invited, after an initial presentation of strategy to the Athens based management team, to deliver the positioning, naming, branding, website, brochures and advertising for a new leisure and residential destination in Porto Heli, a region described as the Hamptons of Greece by Vanity Fair.

Led by Dophin Capital, operators of Niki Beach Resort  & Spar and Amanzoe, Kilada will feature stunning Country and Beach Clubs, a hotel overlooking the bay, private villas by leading European Architectural practices, in addition to a selection of formal and informal bars and restaurants.  Add in the only Jack Nicklaus Signature Golf Course in the Eastern Mediterranean and it is a stand out destination.

The unique feel of a Country Club creates resonance with an international audience summering in Porto Heli and those accessing Kilada in just 30 minutes by helicopter from Athens.  That sense of belonging, that wealth of choice, and a feeling of club ownership gave rise to MyKilada. As we like to say Some call it paradise.  Now you can call it home.

To book your plot visit mykilada.com

Dominic Agace. CEO. Winkworth

Winkworth Plc looks to gt&i for Corporate Communications

/ August 2020

gt&i’s team of consultants stepped up for Winkworth on the back of its positioning work and advertising campaign to provide cover for their corporate communications team.  The focus has been on positioning Dominic Agace, CEO as a preferred commentator on the market and emergent trends, and Winkworth as the partner of choice for agents and agencies considering franchise operations and wanting an established, clearly defined and market leading brand.

Dominic can now be found providing industry commentary and insight across the national and London media and in the key trade titles.

 

Parya Website

PRIMED FOR ACTION: LONDON LUXURY DEVELOPER PARYA LOOKS TO GT&I

/ July 2020

Despite the unprecedented lockdown, gt&i continues to win new clients and work on projects in the UK and across Europe. One such client is strategic investment group United Green, which approached gt&i to help launch its new prime property development division, Parya Property. Working within only the most desirable postcodes in London, and offering the finest design, materials and craftsmanship, Parya Property is all about refined luxury and a bespoke, second-to-none service.

Combining an existing wordmark and lotus motif to create a fresh and ownable brand identity, gt&i worked in the first phase to produce a digital brochure and interim holding website using a selected palette of beautiful project photography. A less-is-more design approach showcases both intricate details and the bigger picture, alongside succinct copy to introduce the Parya offer and assist them through the next phase of expansion.

To find out more visit here.

WINKWORTH LEP

WHEN YOU NEED A NEW CAMPAIGN….. WE’RE HERE

/ June 2020

Winkworth has once again approached gt&i following our successful 2017 campaign which fired Winkworth up the London Real Estate Agency Rankings.

2020 sees a new brand strapline and campaign positioning Winkworth not just as agents, but as partners there to help through every step of the moving process and in any given situation.

Our insights team pinpointed the Winkworth difference, a network of people who, as local business owners, really care about every customer; a network that really does have local knowledge as well as national reach.

This insight led to the new strapline ‘for every step…’ which sits at the heart of the new campaign. It establishes that Winkworth really understands why people move home, so when it comes to one of life’s biggest decisions, or when life throws you a curveball, we are there to offer professional advice and a helping hand, all done with honesty and integrity.

The new through-the-line campaign breaking in February 2020 via OOH (taxi’s, busses and London Underground) online (programmatics), local and national press and targeted DM positions Winkworth as the go-to estate agent for the long term.

Home @45

[email protected]: The private club. An innovation in experiential marketing

/ June 2020

Working with the team at Clivedale London and the Dorchester Collection, gt&i was asked to support an innovative new showcase for Mayfair Park Residences, a stunning development in London’s most prestigious district – with striking views over Hyde Park.

Enjoying five star amenities and in-house services from the Dorchester Collection London hotel, 45 Park Lane, the split-level show apartment and terraces were transformed into London’s most exclusive and sophisticated invitation only club.

Offering a home away from home for an international clientele seeking the best in service, delivered with absolute discretion, the club was aptly named [email protected] with brand and collateral, from menu to matchsticks, designed by gt&i.

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