MESHKATI – LONDON LAUNCH CAMPAIGN
gt&i is proud to have been appointed by Meshkati, world leaders in hair restoration technologies, to deliver their launch advertising campaign promoting their state of the art services delivered from a stunning new clinic in Grosvenor Place.
Founder Amy Meshkati has spent more than 30 years pushing the boundaries for hair reconstruction techniques. Today Meshkati offers a range of hair reconstruction solutions including their exclusive, non-surgical NANOPROCEDURE as well as CHEMOSOFT, a technique specially developed for those suffering from hair loss caused by Chemotherapy. CHEMOSOFT is discreet, painless and non-surgical.
gt&i has again challenged convention. With the campaign targeting an international UHNWI audience through premium media, gt&i dismissed the predictable ‘before and after shots’ and instead focused on the artistry and skill brought to bear by Meshkati as they restore confidence in their clients. Keep your eyes peeled for the first placement in the FT How to Spend It Beauty Special as well as placements in the Economist and Town & Country magazine. We are also pleased to continue working with Meshkati, completing their branding, website, marketing collateral and PR.