Following on from our recent work on the Bradfords brand refresh gt&i was briefed to produce and deliver a creative campaign for the Bradfords Big Rewards scheme set to run across multiple channels including OOH, in-store, online and DM. The team developed a versatile and bold campaign, utilising the recognised Bradfords red and yellow colour palette. The re-worked scheme is rolling out now.
London creative agency gt&i has been appointed by insurtech business Lime Global to develop the businesses brand, strategic positioning, tone of voice, website interfaces and advertising.
Founded in 2010 by an international management team drawn from leading insurance businesses including Aviva, KPMG and PLC group; Lime is transforming the insurance industry with a revolutionary offer of streamlined, real-time insurance available exclusively through digital channels. As a tech firm refreshing the traditional industry the brief demanded that the brand cut through a crowded market place, communicate simplicity and freshness and cut out the insurance speak with plain talking, honest English.
Lime CEO Shaun Williams commented: “gt&i impress with their strategic insights, consumer understanding, fresh ideas and collaborative approach to developing the brand and defining its attitude. Together we are delivering an insurance brand with a twist.”
gt&i Creative Director, Glen Tarr added: “Lime is a hugely exciting business to work with. It takes a brave client to put such trust in an agency and to run with a brand look that is so different to what one expect for financial services. We look forward to building our relationship over the years to come.”
Leading photographer Nick Kelly [Harpers Bazaar, Tatler, Elle] approached gt&i fresh from shooting
GoT star Natalie Dormer to develop the brand identity, brand collateral and all packaging design for his new e-commerce platform. Launching in late 2017, SoleSpun will bring together London’s stylists, models and photographers to curate a selection of the world’s most fashionable and discreet accessories for him and her – handpicked and timeless socks, beautiful underwear and minimalist essentials. gt&i put its best foot forward for the pitch and are thrilled to have been appointed.
Designer jewellery and luxury accessories brand Ternary London has joined forces with gt&i for their first national charity campaign – with gt&i delivering the campaign brand and product packaging for a ground-breaking new product range. Launching later in 2017 this is for a cause that is dear to gt&i’s heart – and we will be emailing all our friends and followers with information nearer the time.
Leading interior design firm, BradyWilliams, has appointed gt&i to develop its first consumer campaign showcasing its high-end interior architecture and interior and furniture design services. Running in selected Conde Nast titles, FT ‘How to Spend It’ and House and Home, the campaign features interiors from the stunning duplex, triplex and penthouse apartments at Hempel Gardens, Hyde Park. Creative Director Glen Tarr welcomed the continuation of a relationship that stretches back to the creation by gt&i of BradyWilliams initial brand identity.
We are thrilled to announce that Eulogy’s website has been awarded Agency Website of the Year in the 2017 In2 SABRE Awards EMEA.
Late last year gt&i was appointed to design and build a new website for the agency. Within six weeks we had delivered a stunning, image driven and fully responsive WordPress based site with a sophisticated client CMS system. gt&i and Eulogy recognised that the pride of any agency is its work, and that work is what attracts clients, draws in the best staff and drives business. This led us to develop a site where every screen is a high impact advert for the client, with Eulogy the common theme. It demands to be explored and is always fresh, drawing on the rich content created by the agency teams every day and establishing a strong visual identity that is drawn through into all digital channels.
The SABRE Awards recognises the highest achievements in branding, reputation and engagement showcasing the absolute best that public relations have to offer. The In2 SABRE Awards specifically celebrate the finest and most creative content and engagement work. To take a look at the award-winning website yourself go to eulogy.co.uk
gt&i is proud to have been appointed by Meshkati, world leaders in hair restoration technologies, to deliver their launch advertising campaign promoting their state of the art services delivered from a stunning new clinic in Grosvenor Place.
Founder Amy Meshkati has spent more than 30 years pushing the boundaries for hair reconstruction techniques. Today Meshkati offers a range of hair reconstruction solutions including their exclusive, non-surgical NANOPROCEDURE as well as CHEMOSOFT, a technique specially developed for those suffering from hair loss caused by Chemotherapy. CHEMOSOFT is discreet, painless and non-surgical.
gt&i has again challenged convention. With the campaign targeting an international UHNWI audience through premium media, gt&i dismissed the predictable ‘before and after shots’ and instead focused on the artistry and skill brought to bear by Meshkati as they restore confidence in their clients. Keep your eyes peeled for the first placement in the FT How to Spend It Beauty Special as well as placements in the Economist and Town & Country magazine. We are also pleased to continue working with Meshkati, completing their branding, website, marketing collateral and PR.
Excitement is ‘building’ at gt&i with their appointment to deliver a full brand refresh and roll-out for one of the UK’s oldest, and most successful, independent builders merchants. Bradfords Building Supplies, with its four key trade brands, generates some £150 million sales from nearly 50 branches and its e-commerce platform.
gt&i will refresh the brand structure, develop a new staff and customer facing brand proposition and oversee the roll-out of the new brand in branch and across their fleet of more than 100 vehicles.
The programme will culminate in delivery of a brand advertising campaign across radio, print and online this Summer.
Although it’s sad to say goodbye to our Wardour Street home, due to the fast growing team and client list alike, gt&i has moved into shiny new offices in Soho. The agency can now be found behind the imposing black door of number 11 Golden Square just off Regent Street. We are proud to be sharing the Square with luminaries of the creative and media world including the likes of M&C Saatchi, Sony Pictures, Absolute Radio and Clear Channel to name a few.
It’s a much needed move to support ongoing client work as well as recent wins ranging from Winkworth’s national brand campaign, to branding, product and packaging design for arriviste brewing company Little Big Beer.
If you fancy a coffee, a client ale, or something stronger – get in touch and we will gladly show you around our new home.
Little Big Beer, the groundbreaking new craft beer at just 2% ABV has a ‘brand’ new look following gt&i’s appointment by brewers Knife Fork Bottle and Cork Limited. Thanks to our more creative ale drinkers the result is a laid back and idiosyncratic new identity and character for the first nationally distributed very-low-alcohol ale.
Little Big Beer packs a big chocolate and fruit punch but won’t knock you out. Coming in kegs and
50cl bottles it is also vegan and brewed in Somerset. So if you are interested in a sample, or stocking, give the team at gt&i a call today. And keep an eye out for Little Big Cider and Little Big Blonde
coming soon…