International news channel Euronews appoints gt&i to deliver multi-channel ad campaign/ June 2021
After weeks of working under wraps, the team at gt&i is proud to announce its appointment by Euronews to deliver a multi-channel ad campaign which breaks this week to coincide with the five year anniversary of the Brexit Referendum. The 60-second and 30-second TV spots will be aired to 145 million people on Euronews’ channels and will be supported by print and online executions, working with media partners Publicis Media.
The campaign, aimed at people who like to ‘make up their own minds’ and not have their views ‘moulded’, supports the Euronews unapologetically impartial positioning of ‘All Views’. Conceived and produced by gt&i under the direction of Creative Director Glen Tarr, the campaign features original SLAM Poetry written by gt&i writer Pete Bell. The film was directed by Darren Statman on location in London.
The integrated campaign will also see the release of original research looking at European perspectives of Britain post-Brexit with communications delivered by our friends at Tales & Heads.
Euronews is available in more than 400 million homes in 160 countries and is broadcast in 15 languages, with digital featured content to complement its rolling news including Euronews Next, Euronews Travel and Euronews Green.