PRIMED FOR ACTION: LONDON LUXURY DEVELOPER PARYA LOOKS TO GT&I

Despite the unprecedented lockdown, gt&i continues to win new clients and work on projects in the UK and across Europe. One such client is strategic investment group United Green, which approached gt&i to help launch its new prime property development division, Parya Property. Working within only the most desirable postcodes in London, and offering the finest design, materials and craftsmanship, Parya Property is all about refined luxury and a bespoke, second-to-none service.

Combining an existing wordmark and lotus motif to create a fresh and ownable brand identity, gt&i worked in the first phase to produce a digital brochure and interim holding website using a selected palette of beautiful project photography. A less-is-more design approach showcases both intricate details and the bigger picture, alongside succinct copy to introduce the Parya offer and assist them through the next phase of expansion.

To find out more visit here.

Winkworth has once again approached gt&i following our successful 2017 campaign which fired Winkworth up the London Real Estate Agency Rankings.

2020 sees a new brand strapline and campaign positioning Winkworth not just as agents, but as partners there to help through every step of the moving process and in any given situation.

Our insights team pinpointed the Winkworth difference, a network of people who, as local business owners, really care about every customer; a network that really does have local knowledge as well as national reach.

This insight led to the new strapline ‘for every step…’ which sits at the heart of the new campaign. It establishes that Winkworth really understands why people move home, so when it comes to one of life’s biggest decisions, or when life throws you a curveball, we are there to offer professional advice and a helping hand, all done with honesty and integrity.

The new through-the-line campaign breaking in February 2020 via OOH (taxi’s, busses and London Underground) online (programmatics), local and national press and targeted DM positions Winkworth as the go-to estate agent for the long term.

Working with the team at Clivedale London and the Dorchester Collection, gt&i was asked to support an innovative new showcase for Mayfair Park Residences, a stunning development in London’s most prestigious district – with striking views over Hyde Park.

Enjoying five star amenities and in-house services from the Dorchester Collection London hotel, 45 Park Lane, the split-level show apartment and terraces were transformed into London’s most exclusive and sophisticated invitation only club.

Offering a home away from home for an international clientele seeking the best in service, delivered with absolute discretion, the club was aptly named [email protected] with brand and collateral, from menu to matchsticks, designed by gt&i.

Global real estate services provider Savills called on gt&i following our branding and advertising work for new Swiss resort La Dixence/Les Collons. The brief to create a new look and feel for the fast growing international ski division that would also sit comfortably under the Savills brand umbrella.

The result is a distinct new style for Savills Ski marrying stand-out typography with dynamic lifestyle imagery – enabling placements to leap off page whilst creating a true sense of place.

Global real estate services provider Savills called on gt&i following our branding and advertising work for new Swiss resort La Dixence/Les Collons. The brief to create a new look and feel for the fast growing international ski division that would also sit comfortably under the Savills brand umbrella.

The result is a distinct new style for Savills Ski marrying stand-out typography with dynamic lifestyle imagery – enabling placements to leap off page whilst creating a true sense of place. It can now be seen in ski advertising, brochures and portfolios and in resort via both their agencies and innovative resort-centre pop-up branches.

Take a look at the latest Savills Ski Portfolio and its editorial style here

There are only a few remaining of our limited edition thirst quenchers, wine stay-chillers or, as we look towards Autumn, soup warmers.

Each comes complete with a GT&I orange carabiniere to ensure you can take yours anywhere.

We have just five left to give away so give Glen or Tim a call today to get your order in!

Keep your eyes peeled for some attention grabbing taxi wraps designed by the team at gt&i as we partner with Venezuelan based charity Chamos.

Almost half of children under the age of five in Venezuela are now suffering from malnutrition – whilst nationwide school attendance has dropped to just 20%.  These are big numbers about small children.

Donating £5 enables Chamos to provide a child with free meals for a month – in their school.  Where the Charity works school attendance rises to some 95%.  It is an effective way to deliver aid and to help ensure that education for a generation is continued in times of need.

If you’d like to donate, text chamos5 to 70085.

This summer two British institutions, Christies Auction House and the British Museum, are collaborating with Pygmalion Fine Art and charity Stonewall, to create and market the Pride Cups.

Acclaimed Silversmith Hal Messel has crafted a collection of eight solid silver cups using a priceless and unique Roman mould.  Launched at the British Museum in July, each of the eight cups has been finished in a colours of Pride flag. These one-a-kind pieces were exhibited with Christies and Grosvenor Estates before being made available for sale, with a substantial donation going to support Stonewall. To showcase the project and provide a prospectus for buyers gt&i produced an elegant print and e-brochure.  Click to download the brochure here.

gt&i, in partnership with the social media specialists at Digital Hybrid, is working with new fitness kid on the block, Coresteady. This fast growing sports brand, manufacturer and leading Amazon UK retailer provides training products to fitness enthusiasts and athletes across the globe. gt&i is excited to be tasked with strengthening the Coresteady brand, creating a distinctive new look for its current marketing and channel creative, building brand awareness and promoting their upcoming product range.

Looking to re-define the way you train? Check out the Coresteady range here.

gt&i has been appointed to brand and promote a new destination, set in the heart of Florence and in the shadow of the Duomo.

Encompassing the significant part of a city block, the collection of notable buildings span from a 14th Century Palazzo to an award winning 1970s masterpiece, all interlinked with traditional courtyards and spaces.

The area is to be fully reimagined in a seamless blend of old and new delivering more than 150 stunning apartments and some 5,000 sqm of retail, leisure and recreational space. Having led on the research and strategy, gt&i is now working on naming and branding, digital presence, sales and marketing collateral and advertising. The teaser campaign, targeting an international audience is set to break in the FT, Economist and BA in-flight magazines.

gt&i is pleased to be working with project and construction managers Hill International, sales, marketing and development advisors Zoniro, commercial architects Gensler and media agency am-i to bring this new destination to life.