BRAND TO MARKETING FOR STEP5 GROUP

News for gt&i

BRAND TO MARKETING FOR STEP5 GROUP

/ November 2018

Step5 is one of the UK’s fastest growing change management business having delivered projects worth in excess of £1 billion for clients ranging from the Cabinet Office to FTSE 100 businesses.

gt&i was appointed to put in place the foundations for their next phase of growth. This saw the agency undertake a strategic review of Step5’s brand proposition, refresh the brand identity, deliver a new website and co-ordinate an internal communications programme to make Step5’s mission ‘Together we can’ integral to the corporate DNA.

With the new brand launched to staff across the UK and the site now live, gt&i is working with the comms team to deliver a marketing programme to introduce a dynamic new alternative to the big four.

To find out more about Step5 and to see the new brand please visit www.step5group.com.

FROZEN IN TIME

/ October 2018

Things are hotting up at Chrono Hunter, the worlds first online watch brokerage. Following our work to develop the brand identity and site design our marketing teams are gearing up for launch with an ice-cool new competition with favourite mag shortlist.com.

Chrono Hunter is giving away a Rolex Submariner worth circa £6,000. Encased in a block of ice the prize goes to the person who guesses how long it will take to escape its ice tomb. To find out more about this competition and to enter go to Shortlist and watch out for the dynamic live stream on the 5th November.

OLD STREET – NEW SPACE

/ August 2018

It’s been a great two years in Golden Square but unfortunately we ran out of space. So after an exhausting search gt&i can unveil its new home at 37-42 Charlotte Road – just a short stumble from The Bricklayers and next door to the fine coffee and hearty pasta dishes of Ruby.

With plans to be here for the next year or two we have given ourselves and our sister agency Lafontaine PR space to continue to grow our offer and to welcome clients and friends alike.

Keep your eyes peeled for more details on our Summer Sun Downer party on the roof terrace this September and, of course, come say hello if you are passing by.

AM SPORTS ACADEMY – SPORTS TRAINING AND SUMMER CAMPS AVAILABLE NOW!

/ May 2018

gt&i is getting ready for Summer and so are its clients. This week saw our work with AM Sports Academy continue as we look to promoting its sports training sessions and upcoming summer camps. Proving hugely popular with young Londoners spaces are going fast – visit AM Sports Academy for more information.

FOR THOSE WHO DON’T HAVE THE TIME

/ May 2018

gt&i is proud to unveil the new face of Chrono Hunter, a luxury watch brokerage platform which is due to launch later this year.

gt&i has worked to create a stand out brand which, inspired by Greek mythology, takes a form of Chronos the Greek god of time and transports him to the 21st century. The brand immediately separates itself from the crowded market through the rejection of over used clock-based motifs and by giving the brand a character whose strong and dominating appearance provides customers with a reassuring sense of confidence.

gt&i now continues its journey with Chrono Hunter, creating the new digital platform and through-the-line advertising campaign.

Be sure to find out how Chrono Hunter will be changing the face of the industry by registering your interest today at chronohunter.com.

LADYLAND LAUNCH

/ May 2018

gt&i is excited to welcome iconic photographer Ellen von Unwerth, represented by Angela de Bona, to London with the launch of her exhibition Ladyland at the Opera Gallery tonight. The exhibition brings together some of her most famous photographs from the last three decades in a celebration of her playfully and often provocative style. gt&i was pleased to work on the design of the exhibition postcard set featuring limited edition prints available for purchase.

ON SHOW AT THE EMBASSY

/ April 2018

As Britain looks to its relationships beyond Europe, we go back 50 years to November 1968. Nixon had arrived at the White House, MacMillan was at No 10 and Queen Elizabeth II was flying the flag on her first, and only, state visit to South America. Taking in Brazil and Chile over 14 days and with more than 100 official engagements, gt&i is developing the identity and advertising for an exhibition organised and spearheaded by Iberia Torres-West that captures seven magic days in Santiago, Valparaiso and Pucon – and a bygone era through original photography and film.

‘Links that Last’ will start at the Chilean Embassy in London in early November before moving to the Casa Museo Eduardo Frei (the residence of Eduardo Frei, the President of Chile at the time of the Queen’s visit) in mid-November.

For those interested in sponsorship, please contact [email protected]

READ UP ON OUR LATEST WORK

/ March 2018

Book Clubs in Schools, a not-for-profit championing student development through reading and discussing books, appointed gt&i to create a new brand identity. The appointment comes as BCiS extends its book club programmes across secondary schools in the UK. More than 1500 children participate every week in this unique cross-age peer mentoring programme which inspires a love of reading in students whilst developing their analytical skills and improving self-confidence through open discussion.

The new brand uses the theme of building character to deliver an identity that is powerful and fresh and appeals to a broad audience from school children to teachers, boards of governors and sponsors. With the use of the strapline  ‘Where characters build character’ gt&i encapsulates the ethos and value of the programme.

BCiS is now running in more than 25 schools, the work of gt&i and other supporters including BeyondMe, Ipsos Foundation and Give A Book will help grow the programme nationwide in 2018. To find out more contact [email protected], to find out about setting up a book club in your school visit bookclubsinschools.org.

GT&I TURNS TO BOOK DESIGN

/ January 2018

As it approached its 21st birthday, Eulogy the award winning PR agency, tasked gt&i to capture in an edgy coffee table book the highlights of a business that has shaped brands, built business and defined thinking over two decades of cultural, technical and political change. Through five prime ministers, Olympic games, royal weddings, births and ‘obits’, scandals and phone hacks and an almighty recession one thing has remained constant. Eulogy PRs growth on the back of outstanding strategic and creative delivery that has taken the business from humble beginnings in founder Adrian Brady’s kitchen to its state of the art home in Farringdon with an impressive roster of clients including Jack Daniels, American Express, BUPA and Singha beer. For a great read [and great design!] email [email protected]. For great PR speak to [email protected]

FLYING HIGH WITH SAVILLS SKI

/ January 2018

Global real estate services provider Savills called on gt&i following our branding and advertising work for new Swiss resort La Dixence/Les Collons. The brief to create a new look and feel for the fast growing international ski division that would also sit comfortably under the Savills brand umbrella.

The result is a distinct new style for Savills Ski marrying stand-out typography with dynamic lifestyle imagery – enabling placements to leap off page whilst creating a true sense of place. It can now be seen in ski advertising, brochures and portfolios and in resort via both their agencies and innovative resort-centre pop-up branches.

To find the alpine home of your dreams see the latest 2018 Savills Ski Portfolio here or visit savills.com/ski

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