PRIMED FOR ACTION: LONDON LUXURY DEVELOPER PARYA LOOKS TO GT&I
/ July 2020Despite the unprecedented lockdown, gt&i continues to win new clients and work on projects in the UK and across Europe. One such client is strategic investment group United Green, which approached gt&i to help launch its new prime property development division, Parya Property. Working within only the most desirable postcodes in London, and offering the finest design, materials and craftsmanship, Parya Property is all about refined luxury and a bespoke, second-to-none service.
Combining an existing wordmark and lotus motif to create a fresh and ownable brand identity, gt&i worked in the first phase to produce a digital brochure and interim holding website using a selected palette of beautiful project photography. A less-is-more design approach showcases both intricate details and the bigger picture, alongside succinct copy to introduce the Parya offer and assist them through the next phase of expansion.
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