A RENAISSANCE FOR FLORENCE: CREATING A NEW DESTINATION
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March 2019
gt&i has been appointed to brand and promote a new destination, set in the heart of Florence and in the shadow of the Duomo.
Encompassing the significant part of a city block, the collection of notable buildings span from a 14th Century Palazzo to an award winning 1970s masterpiece, all interlinked with traditional courtyards and spaces.
The area is to be fully reimagined in a seamless blend of old and new delivering more than 150 stunning apartments and some 5,000 sqm of retail, leisure and recreational space. Having led on the research and strategy, gt&i is now working on naming and branding, digital presence, sales and marketing collateral and advertising. The teaser campaign, targeting an international audience is set to break in the FT, Economist and BA in-flight magazines.
gt&i is pleased to be working with project and construction managers Hill International, sales, marketing and development advisors Zoniro, commercial architects Gensler and media agency am-i to bring this new destination to life.