US Leather Industry Associations merge. gt&i introduces L&HCA brand

Following its work to bring leather to a new international audience of fashion designers and influencers the new Leather & Hide Council of America, formed by the merger of two of the US’s oldest trade associations, came to gt&i to deliver their positioning and rebrand.  Our Senior Strategist led the positioning piece exploring where leather sits in the supply chain, its interactions with the meat industry, the interests of the member organisations, its role in developing and maintaining international markets and – of course – in shaping sustainability stands for a multi billion pound global industry.   The final element of the mix was leather itself.  Not the traditional animal hide but rather a sustainable, natural material that is synonymous with quality and has real history.

On great strategy came a great new brand from our creative teams.  You can read the full case study here

Having completed the work to develop the brand and dual-language marketing materials for 14.21 Firenze, a residential and commercial development occupying a city block in the heart of Florence, and overlooking the Duomo, gt&i was asked if it could help the local team develop  an Instagram feed that would establish the heritage of the development, make it part of the City and, of course, promote the properties to an Italian audience and those living abroad.

Working with the local team, and sensitive to the significant impacts of Covid, the project is now underway.  And in amongst the love and likes, the first hard sales enquiry has been received by the team.

F3 Group with a bit of help from the branding team at gt&i, represents the modern face of the property industry – as can be seen from its brand, driving principles and the services offered.

Working in the space of smart, technology enabled solutions, F3 is recognised as the UK’s leading boutique developer, risk and capital management consultancy.  All underpinned by a proprietary software platform fu3e. Our task, to develop the brand framework, maintaining the modern and technical feel whilst creating a coherent group structure and framework on which their business can be built.

Take a look at the brand in situ and, if you are in the construction management, the services they offer at f3g.uk

gt&i was invited, after an initial presentation of strategy to the Athens based management team, to deliver the positioning, naming, branding, website, brochures and advertising for a new leisure and residential destination in Porto Heli, a region described as the Hamptons of Greece by Vanity Fair.

Led by Dophin Capital, operators of Niki Beach Resort  & Spar and Amanzoe, Kilada will feature stunning Country and Beach Clubs, a hotel overlooking the bay, private villas by leading European Architectural practices, in addition to a selection of formal and informal bars and restaurants.  Add in the only Jack Nicklaus Signature Golf Course in the Eastern Mediterranean and it is a stand out destination.

The unique feel of a Country Club creates resonance with an international audience summering in Porto Heli and those accessing Kilada in just 30 minutes by helicopter from Athens.  That sense of belonging, that wealth of choice, and a feeling of club ownership gave rise to MyKilada. As we like to say Some call it paradise.  Now you can call it home.

To book your plot visit mykilada.com

gt&i’s team of consultants stepped up for Winkworth on the back of its positioning work and advertising campaign to provide cover for their corporate communications team.  The focus has been on positioning Dominic Agace, CEO as a preferred commentator on the market and emergent trends, and Winkworth as the partner of choice for agents and agencies considering franchise operations and wanting an established, clearly defined and market leading brand.

Dominic can now be found providing industry commentary and insight across the national and London media and in the key trade titles.

Despite the unprecedented lockdown, gt&i continues to win new clients and work on projects in the UK and across Europe. One such client is strategic investment group United Green, which approached gt&i to help launch its new prime property development division, Parya Property. Working within only the most desirable postcodes in London, and offering the finest design, materials and craftsmanship, Parya Property is all about refined luxury and a bespoke, second-to-none service.

Combining an existing wordmark and lotus motif to create a fresh and ownable brand identity, gt&i worked in the first phase to produce a digital brochure and interim holding website using a selected palette of beautiful project photography. A less-is-more design approach showcases both intricate details and the bigger picture, alongside succinct copy to introduce the Parya offer and assist them through the next phase of expansion.

To find out more visit here.

Winkworth has once again approached gt&i following our successful 2017 campaign which fired Winkworth up the London Real Estate Agency Rankings.

2020 sees a new brand strapline and campaign positioning Winkworth not just as agents, but as partners there to help through every step of the moving process and in any given situation.

Our insights team pinpointed the Winkworth difference, a network of people who, as local business owners, really care about every customer; a network that really does have local knowledge as well as national reach.

This insight led to the new strapline ‘for every step…’ which sits at the heart of the new campaign. It establishes that Winkworth really understands why people move home, so when it comes to one of life’s biggest decisions, or when life throws you a curveball, we are there to offer professional advice and a helping hand, all done with honesty and integrity.

The new through-the-line campaign breaking in February 2020 via OOH (taxi’s, busses and London Underground) online (programmatics), local and national press and targeted DM positions Winkworth as the go-to estate agent for the long term.

Working with the team at Clivedale London and the Dorchester Collection, gt&i was asked to support an innovative new showcase for Mayfair Park Residences, a stunning development in London’s most prestigious district – with striking views over Hyde Park.

Enjoying five star amenities and in-house services from the Dorchester Collection London hotel, 45 Park Lane, the split-level show apartment and terraces were transformed into London’s most exclusive and sophisticated invitation only club.

Offering a home away from home for an international clientele seeking the best in service, delivered with absolute discretion, the club was aptly named Home@45 with brand and collateral, from menu to matchsticks, designed by gt&i.

Global real estate services provider Savills called on gt&i following our branding and advertising work for new Swiss resort La Dixence/Les Collons. The brief to create a new look and feel for the fast growing international ski division that would also sit comfortably under the Savills brand umbrella.

The result is a distinct new style for Savills Ski marrying stand-out typography with dynamic lifestyle imagery – enabling placements to leap off page whilst creating a true sense of place.

Global real estate services provider Savills called on gt&i following our branding and advertising work for new Swiss resort La Dixence/Les Collons. The brief to create a new look and feel for the fast growing international ski division that would also sit comfortably under the Savills brand umbrella.

The result is a distinct new style for Savills Ski marrying stand-out typography with dynamic lifestyle imagery – enabling placements to leap off page whilst creating a true sense of place. It can now be seen in ski advertising, brochures and portfolios and in resort via both their agencies and innovative resort-centre pop-up branches.

Take a look at the latest Savills Ski Portfolio and its editorial style here