[email protected]: The private club. An innovation in experiential marketing

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[email protected]: The private club. An innovation in experiential marketing

/ June 2020

Working with the team at Clivedale London and the Dorchester Collection, gt&i was asked to support an innovative new showcase for Mayfair Park Residences, a stunning development in London’s most prestigious district – with striking views over Hyde Park.

Enjoying five star amenities and in-house services from the Dorchester Collection London hotel, 45 Park Lane, the split-level show apartment and terraces were transformed into London’s most exclusive and sophisticated invitation only club.

Offering a home away from home for an international clientele seeking the best in service, delivered with absolute discretion, the club was aptly named [email protected] with brand and collateral, from menu to matchsticks, designed by gt&i.

Savills Ski Portfolio 2019

Flying high with Savills Ski

/ October 2019

Global real estate services provider Savills called on gt&i following our branding and advertising work for new Swiss resort La Dixence/Les Collons. The brief to create a new look and feel for the fast growing international ski division that would also sit comfortably under the Savills brand umbrella.

The result is a distinct new style for Savills Ski marrying stand-out typography with dynamic lifestyle imagery – enabling placements to leap off page whilst creating a true sense of place.

La Dixence Brochure Design

gt&i helps define a new tone of voice…

/ October 2019

Global real estate services provider Savills called on gt&i following our branding and advertising work for new Swiss resort La Dixence/Les Collons. The brief to create a new look and feel for the fast growing international ski division that would also sit comfortably under the Savills brand umbrella.

The result is a distinct new style for Savills Ski marrying stand-out typography with dynamic lifestyle imagery – enabling placements to leap off page whilst creating a true sense of place. It can now be seen in ski advertising, brochures and portfolios and in resort via both their agencies and innovative resort-centre pop-up branches.

Take a look at the latest Savills Ski Portfolio and its editorial style here

STAY GT&I-DRATED THIS SUMMER WITH OUR LIMITED EDITION CHILLY’S

/ September 2019

There are only a few remaining of our limited edition thirst quenchers, wine stay-chillers or, as we look towards Autumn, soup warmers.

Each comes complete with a GT&I orange carabiniere to ensure you can take yours anywhere.

We have just five left to give away so give Glen or Tim a call today to get your order in!

GT&I TAKES TO THE STREETS WITH VENEZUELAN CHARITY CHAMOS

/ August 2019

Keep your eyes peeled for some attention grabbing taxi wraps designed by the team at gt&i as we partner with Venezuelan based charity Chamos.

Almost half of children under the age of five in Venezuela are now suffering from malnutrition – whilst nationwide school attendance has dropped to just 20%.  These are big numbers about small children.

Donating £5 enables Chamos to provide a child with free meals for a month – in their school.  Where the Charity works school attendance rises to some 95%.  It is an effective way to deliver aid and to help ensure that education for a generation is continued in times of need.

If you’d like to donate, text chamos5 to 70085.

GT&I PRODUCES PRIDE CUP BROCHURE FOR PYGMALION FINE ART

/ August 2019

This summer two British institutions, Christies Auction House and the British Museum, are collaborating with Pygmalion Fine Art and charity Stonewall, to create and market the Pride Cups.

Acclaimed Silversmith Hal Messel has crafted a collection of eight solid silver cups using a priceless and unique Roman mould.  Launched at the British Museum in July, each of the eight cups has been finished in a colours of Pride flag. These one-a-kind pieces were exhibited with Christies and Grosvenor Estates before being made available for sale, with a substantial donation going to support Stonewall. To showcase the project and provide a prospectus for buyers gt&i produced an elegant print and e-brochure.  Click to download the brochure here.

GT&I WORKS IT OUT FOR CORESTEADY

/ April 2019

gt&i, in partnership with the social media specialists at Digital Hybrid, is working with new fitness kid on the block, Coresteady. This fast growing sports brand, manufacturer and leading Amazon UK retailer provides training products to fitness enthusiasts and athletes across the globe. gt&i is excited to be tasked with strengthening the Coresteady brand, creating a distinctive new look for its current marketing and channel creative, building brand awareness and promoting their upcoming product range.

Looking to re-define the way you train? Check out the Coresteady range here.

A RENAISSANCE FOR FLORENCE: CREATING A NEW DESTINATION

/ March 2019

gt&i has been appointed to brand and promote a new destination, set in the heart of Florence and in the shadow of the Duomo.

Encompassing the significant part of a city block, the collection of notable buildings span from a 14th Century Palazzo to an award winning 1970s masterpiece, all interlinked with traditional courtyards and spaces.

The area is to be fully reimagined in a seamless blend of old and new delivering more than 150 stunning apartments and some 5,000 sqm of retail, leisure and recreational space. Having led on the research and strategy, gt&i is now working on naming and branding, digital presence, sales and marketing collateral and advertising. The teaser campaign, targeting an international audience is set to break in the FT, Economist and BA in-flight magazines.

gt&i is pleased to be working with project and construction managers Hill International, sales, marketing and development advisors Zoniro, commercial architects Gensler and media agency am-i to bring this new destination to life.

JOIN THE TRIBE

/ February 2019

Tribu London, a jewellery company founded in 1998, came to gt&i with an already strong online presence, loyal return customers and real credibility amongst stylists, influencers and celebrities alike.

However the brand had not evolved with the business and its increasingly broad mix of curated designs and styles. A wider audience was being missed.

gt&i is thrilled to reveal the brand refresh. A clean and classic text only logo which allows the brand to be inclusive of the wide variety of cultural influences represented by Tribu. The refreshed simple brand lets the detail and individuality of each piece of jewellery speak for itself.

The new brand is accompanied by an earthy colour palette which celebrates Tribu’s use of natural materials such as organic woods, stones and shells.

To find out more and to discover beautiful jewellery collections handcrafted from around the globe visit Tribu London.

RE:NOURISH – THE NEW SOUPER STAR IN THE SOUP AISLE

/ January 2019

gt&i is proud to announce its involvement with the exciting, revolutionary and one of a kind soup brand Re:Nourish. From complete brand creation, label design, website and promotional collateral –
gt&i takes Re:Nourish into a space that combines clean design with product transparency to showcase their nutritional and natural properties in a conversational and stylish way.

gt&i has been working closely with CEO and Founder Nicci Clark to ensure that the bottles of fresh ready-made goodness are set to hit the ground running with multiple flavours coming to stores soon – you saw it here first!

Alternatively, if you are interested in stocking the upcoming range contact [email protected]

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