New brand identity, fresh channels for Voice of U.S. Sustainability

The U.S. Sustainability alliance is the voice, and champion, of U.S. sustainability. One of the largest member organizations in agriculture, it represents twenty-four farming, fishery and forestry associations and supply chain partners, responsible for more than $7 billion of annual exports to the EU.

gt&i has been working with GreenOrange to deliver its outreach communications, from brand to website, from video to podcast, content creation and social media to international media relations and events.

Our mission, to share insights into U.S. production methods, provide clear data on its sustainability programs, support commercial interests and develop export opportunities for the producers it represent.

We are proud to unveil its new website here – do visit to find out more about our future.

Developed with award winning Director Carl Prechezer [Blue Juice, The Wine Show] REWIND is a four part mini documentary from Real Leather. Stay Different – and promoted across our social channels reaching every corner of the globe.

Delivered in four episodes, Farm – Food – Fashion and the Future – it tells the story of leather and its sustainability benefits – with short form interviews with farmers, NGOs, scientists, stylists, retailers, the fashion media and social audiences.

If you are wondering what the argument is about marginal lands, how cattle work in the carbon cycle, why the rise of synthetics is so dangerous, why leather is fashion’s material of choice and what next for Slow Style versus Fast Fashion then take a view…

REWING the documentary can be viewed here: https://chooserealleather.com/rewind/

November 2^nd saw the doors open to The Martinez and Union Club in Soho as more than 150 of the leather and design worlds’ most important movers and shakers came together to see Gal Benjamin from Israel crowned as the 2022 RLSD International Student Design Competition overall winner.

They accepted their prize from Chair of the Judges, Kerry Brozyna of Wolverine Worldwide and were joined on stage by Mike Adler, celebrity fashion stylist and Christopher Koerber, Managing Director of Hugo Boss.

The event, in collaboration with ARTSTHREAD and Institute of Digital Fashion, marked the culmination of the third year of a competition developed and managed by gt&i. It attracted some 2000 entries from 130 colleges across 40 countries and more than 40,000 public votes.

Congratulations to all the finalists!

See here to view the finalists designs and to find out more.

After two years of social distancing, Zoom calls and virtual viewings, it’s about time we got back to face-to-face meetings, in person, with the real people in real estate….

From bus sides to digital, social to print, Winkworth, the leading estate agency, has unveiled its latest campaign created by the team at gt&i.  In a space where all the noise is about traffic numbers, hits and reach, the campaign rolls back the message to focus on the ups and downs of property buying – and the importance of the real people who own, run or work in its 100 plus branches nationwide.

The campaign features staff from across the UK– and the occasion dog – to put real people front and centre. People who are passionate, highly experienced and locally based; people who are part of the community and see you as much more than a customer.  People who can be trusted to work with you.  Every step of the way.

Find your dream property at winkworth.co.uk

With gt&i working on a broad portfolio of sustainability clients developing the strategic, brand and communications presence for business and organisations, it was a natural partner for ecometric.

ecometric stands at the nexus of climate change, population growth, food security and biodiversity  with its state-of-the-art hybrid sampling and AI based system to measure, report and verify soil organic carbon.  Organic carbon is critical to supporting the development of healthy soils that will play a key role in climate change mitigation and in feeding our growing populations.

The work spans from development of brand, website and materials to strategic positioning and ongoing communications support.

For those interested in the future of land management visit ecometric.co.uk

Expanding our US presence, this month saw gt&i start work with Texas based TeDan Surgical, a global leader in surgical access systems with a specialty focus in spine, neuro, orthopaedic and cardiothoracic surgery.

The team has been getting to grips with the world of high-quality surgical access systems as we work with the TeDan Sales & Marketing team to evolve the brand and its presentation across sales and marketing collateral from brochures to event staging.

To find out more visit tedansurgical.com/

The U.S. Sustainability Alliance is the largest co-operator organisation in the U.S.  It represents more than 20 diverse organisations spanning farming, fisheries and forestry and more than US$5 billion of European exports.  Its mission – to promote best practice in sustainability across home markets and around the world.

gt&i is working with USSA to refresh its digital presence from web to social channels and to co-ordinate and deliver the communications program spanning stakeholder engagement, media relations, podcasts and press visits – and to ensure that the strategy showcases the environmental stewardship that is embedded in the sectors it represents. If England is a Nation of Shopkeepers then one fact convinced us that the U.S. is a nation that is built on and cherishes the land – 98% of US farms are family owned, delivering 87% of all outputs!

To find out more about sustainability in the US please visit: https://thesustainabilityalliance.us/

Re-Connect is the first of a series of campaigns to build Royal Air Maroc’s brand presence and to communicate its network and the access it offers to destinations across Africa and beyond with more than 100 routes from Europe, the US, Middle East.

Targeting the Visiting Friends & Relatives (VFR) market, the community  of expats from Africa, to boost sales for spring and summer, the campaign builds on the theme of “Re-connect” with friends and family, home food and local cultures and family traditions.

Delivered in eight languages, Re-Connect is running in 11 markets across channels including OOH, press, digital display, DM, Social, CRM and will be brought to life via in-flight collateral, refreshed plane livery and even on-board coffee cups.

Re-Connect here.

Following a competitive pitch led by sister agency LaFontaine PR, gt&i is working closely with the travel PR specialists to deliver a series of through-the-line campaigns for national flag carrier and OneWorld member Royal Air Maroc.

Forthcoming campaigns will include OOH, press, online, social, influencer outreach, trade and public relations.

The appointment builds on the teams’ significant experience working with clients including Etihad Airways, Emirates, Air France, KLM, Gulf Air and Qatar Executive alongside private jet operators.

Visit Royal Air Maroc

gt&i is pleased to be working with its friends at UAE based FSM on a project to refine the brand and design and build a fresh digital presence for specialist underwriter elseco.

Pushing the boundaries of underwriting with a focus on high-technology risk within the aviation, energy and space insurance sectors, elseco offers its insured clients and their brokers access to aggregated, global and best-in-class insurance capacity.

With the first phase of work now completed you can visit elseco’s new website, find out more about their services and see the new brand in action.

www.else.co