[email protected]: The private club. An innovation in experiential marketing/ June 2020
Working with the team at Clivedale London and the Dorchester Collection, gt&i was asked to support an innovative new showcase for Mayfair Park Residences, a stunning development in London’s most prestigious district – with striking views over Hyde Park.
Enjoying five star amenities and in-house services from the Dorchester Collection London hotel, 45 Park Lane, the split-level show apartment and terraces were transformed into London’s most exclusive and sophisticated invitation only club.
Offering a home away from home for an international clientele seeking the best in service, delivered with absolute discretion, the club was aptly named [email protected] with brand and collateral, from menu to matchsticks, designed by gt&i.