U.S. Sustainability Alliance appoints gt&i to deliver international outreach

The U.S. Sustainability Alliance is the largest co-operator organisation in the U.S.  It represents more than 20 diverse organisations spanning farming, fisheries and forestry and more than US$5 billion of European exports.  Its mission – to promote best practice in sustainability across home markets and around the world.

gt&i is working with USSA to refresh its digital presence from web to social channels and to co-ordinate and deliver the communications program spanning stakeholder engagement, media relations, podcasts and press visits – and to ensure that the strategy showcases the environmental stewardship that is embedded in the sectors it represents. If England is a Nation of Shopkeepers then one fact convinced us that the U.S. is a nation that is built on and cherishes the land – 98% of US farms are family owned, delivering 87% of all outputs!

To find out more about sustainability in the US please visit: https://thesustainabilityalliance.us/

Re-Connect is the first of a series of campaigns to build Royal Air Maroc’s brand presence and to communicate its network and the access it offers to destinations across Africa and beyond with more than 100 routes from Europe, the US, Middle East.

Targeting the Visiting Friends & Relatives (VFR) market, the community  of expats from Africa, to boost sales for spring and summer, the campaign builds on the theme of “Re-connect” with friends and family, home food and local cultures and family traditions.

Delivered in eight languages, Re-Connect is running in 11 markets across channels including OOH, press, digital display, DM, Social, CRM and will be brought to life via in-flight collateral, refreshed plane livery and even on-board coffee cups.

Re-Connect here.

Following a competitive pitch led by sister agency LaFontaine PR, gt&i is working closely with the travel PR specialists to deliver a series of through-the-line campaigns for national flag carrier and OneWorld member Royal Air Maroc.

Forthcoming campaigns will include OOH, press, online, social, influencer outreach, trade and public relations.

The appointment builds on the teams’ significant experience working with clients including Etihad Airways, Emirates, Air France, KLM, Gulf Air and Qatar Executive alongside private jet operators.

Visit Royal Air Maroc

gt&i is pleased to be working with its friends at UAE based FSM on a project to refine the brand and design and build a fresh digital presence for specialist underwriter elseco.

Pushing the boundaries of underwriting with a focus on high-technology risk within the aviation, energy and space insurance sectors, elseco offers its insured clients and their brokers access to aggregated, global and best-in-class insurance capacity.

With the first phase of work now completed you can visit elseco’s new website, find out more about their services and see the new brand in action.

www.else.co

The National Industrial Hemp Council of America [NIHC] promotes hemp in North America and, with US Government MAP funding, around the world.  Intrinsic to our history, hemp is natural, sustainable, organic and highly adaptable delivering paper and cloth,  the sails that powered navies and the ropes that kept them on course.  Today the list of uses continues to expand as we look to insulation and clothing, food and fuel and to a crop that is part of a positive SoC cycle.

gt&i is working with its senior team, comprising of international, federal, state, private industry, and government professionals, to build a strong voice for an industry that is growing at a rate of 15% plus pa.

Our work ranged from branding, positioning and channel creation to ongoing marketing communications.

Visit nihcoa.com to find out more.  If you are interested in our work in sustainability and carbon speak to Tim Lewis.

This Autumn has seen gt&i breaking a sweat with Kate & Keith, co-founders of Fittest PR, to develop a brand and digital presence.

The challenge, to deliver an identity in keeping with a business making real waves amongst some of the biggest brands and names in the world of CrossFit and Functional Fitness.  With a client list ranging from Sam Briggs and Zac George to CrossFit itself and Puma, the team had to be on top of their game.

The result, a gold standard brand, website and social channels that puts the client, quite literally, at the heart of the business.

To see how we help businesses stand out from the noise visit www.fittestpr.com

Launching this November, Alphabet is a stylish new central-London development from Award Winning developer, Higgins Homes.

The creative concept for alphabet is driven by its central location in NW6.  A location that reads like an A to Z of all that London has to offer, from the diversity of Maida Vale and Kilburn, West Hampstead and Queens Park to Abbey Road Studios, Lord’s Cricket Ground and the canals of Little Venice. With the West End just a short hop away.

The appointment, following a competitive pitch earlier this year, has seen the gt&i property team deliver strategy, naming, brand, website, hoarding design, brochure and advertising.

To register for updates visit alphabet here.  To find out more about property marketing and PR at gt&i, contact [email protected]

The Global Design Graduate Show, in collaboration with Gucci, is wide ranging and internationally recognised.  Open to all undergraduate, graduate and postgraduate art and design disciplines it offers the opportunity to share creative work with peers from around the world and be judged by leaders in the industry.

The Show encourage entrants to curate a creative personality – mixing research with 2D/3D development – and documenting the different creative and technical development stages up to the final outcome.

With entries closing on 22 October Glen will be hard at work with the panel of judges.  We look forward to reviewing entries to this showcase of excellence.

Visit ARTS THREAD to find out more.

Following the launch of  our campaign for Euronews, reaching more than 145 million people across Europe, the theme of media impartiality is certainly grabbing the headlines.

The topicality of the campaign, coming five years after the UK’s Brexit vote and co-inciding with the launch of GB News, has sparked debate about the role of the news channel in today’s society. Alongside coverage in Ad Week and Marketing Week has come recognition in the form of Pick of the Week in Campaign.

Staying true to our principles, and to the campaign, which says ‘Nobody owns my news. Nobody twists my truths. Nobody moulds my views. I make up my own mind.’ we will leave it to you to make up yours.

Euronews is available in more than 400 million homes in 160 countries and is broadcast in 15 languages, with digital featured content to complement its rolling news including Euronews Next, Euronews Travel and Euronews Green.

After weeks of working under wraps, the team at gt&i is proud to announce its appointment by Euronews to deliver a multi-channel ad campaign which breaks this week to coincide with the five year anniversary of the Brexit Referendum. The 60-second and 30-second TV spots will be aired to 145 million people on Euronews’ channels and will be supported by print and online executions, working with media partners Publicis Media.

The campaign, aimed at people who like to ‘make up their own minds’ and not have their views ‘moulded’, supports the Euronews unapologetically impartial positioning of ‘All Views’. Conceived and produced by gt&i under the direction of Creative Director Glen Tarr, the campaign features original SLAM Poetry written by gt&i writer Pete Bell.  The film was directed by Darren Statman on location in London.

The integrated campaign will also see the release of original research looking at European perspectives of Britain post-Brexit with communications delivered by our friends at Tales & Heads.

Euronews is available in more than 400 million homes in 160 countries and is broadcast in 15 languages, with digital featured content to complement its rolling news including Euronews Next, Euronews Travel and Euronews Green.