AT HOME WITH DESIGN

Leading interior design firm, BradyWilliams, has appointed gt&i to develop its first consumer campaign showcasing its high-end interior architecture and interior and furniture design services. Running in selected Conde Nast titles, FT ‘How to Spend It’ and House and Home, the campaign features interiors from the stunning duplex, triplex and penthouse apartments at Hempel Gardens, Hyde Park. Creative Director Glen Tarr welcomed the continuation of a relationship that stretches back to the creation by gt&i of BradyWilliams initial brand identity.

We are thrilled to announce that Eulogy’s website has been awarded Agency Website of the Year in the 2017 In2 SABRE Awards EMEA.

Late last year gt&i was appointed to design and build a new website for the agency. Within six weeks we had delivered a stunning, image driven and fully responsive WordPress based site with a sophisticated client CMS system.  gt&i and Eulogy recognised that the pride of any agency is its work, and that work is what attracts clients, draws in the best staff and drives business. This led us to develop a site where every screen is a high impact advert for the client, with Eulogy the common theme. It demands to be explored and is always fresh, drawing on the rich content created by the agency teams every day and establishing a strong visual identity that is drawn through into all digital channels.

The SABRE Awards recognises the highest achievements in branding, reputation and engagement showcasing the absolute best that public relations have to offer. The In2 SABRE Awards specifically celebrate the finest and most creative content and engagement work.  To take a look at the award-winning website yourself go to eulogy.co.uk

gt&i is proud to have been appointed by Meshkati, world leaders in hair restoration technologies, to deliver their launch advertising campaign promoting their state of the art services delivered from a stunning new clinic in Grosvenor Place.

Founder Amy Meshkati has spent more than 30 years pushing the boundaries for hair reconstruction techniques. Today Meshkati offers a range of hair reconstruction solutions including their exclusive, non-surgical NANOPROCEDURE as well as CHEMOSOFT, a technique specially developed for those suffering from hair loss caused by Chemotherapy. CHEMOSOFT is discreet, painless and non-surgical.

gt&i has again challenged convention. With the campaign targeting an international UHNWI audience through premium media, gt&i dismissed the predictable ‘before and after shots’ and instead focused on the artistry and skill brought to bear by Meshkati as they restore confidence in their clients. Keep your eyes peeled for the first placement in the FT How to Spend It Beauty Special as well as placements in the Economist and Town & Country magazine. We are also pleased to continue working with Meshkati, completing their branding, website, marketing collateral and PR.

Excitement is ‘building’ at gt&i with their appointment to deliver a full brand refresh and roll-out for one of the UK’s oldest, and most successful, independent builders merchants.  Bradfords Building Supplies, with its four key trade brands, generates some £150 million sales from nearly 50 branches and its e-commerce platform.

gt&i will refresh the brand structure, develop a new staff and customer facing brand proposition and oversee the roll-out of the new brand in branch and across their fleet of more than 100 vehicles.

The programme will culminate in delivery of a brand advertising campaign across radio, print and online this Summer.

Although it’s sad to say goodbye to our Wardour Street home, due to the fast growing team and client list alike, gt&i has moved into shiny new offices in Soho. The agency can now be found behind the imposing black door of number 11 Golden Square just off Regent Street. We are proud to be sharing the Square with luminaries of the creative and media world including the likes of M&C Saatchi, Sony Pictures, Absolute Radio and Clear Channel to name a few.

It’s a much needed move to support ongoing client work as well as recent wins ranging from Winkworth’s national brand campaign, to branding, product and packaging design for arriviste brewing company Little Big Beer.

If you fancy a coffee, a client ale, or something stronger – get in touch and we will gladly show you around our new home.

Little Big Beer, the groundbreaking new craft beer at just 2% ABV has a ‘brand’ new look following gt&i’s appointment by brewers Knife Fork Bottle and Cork Limited. Thanks to our more creative ale drinkers the result is a laid back and idiosyncratic new identity and character for the first nationally distributed very-low-alcohol ale.

Little Big Beer packs a big chocolate and fruit punch but won’t knock you out. Coming in kegs and
50cl bottles it is also vegan and brewed in Somerset. So if you are interested in a sample, or stocking, give the team at gt&i a call today. And keep an eye out for Little Big Cider and Little Big Blonde
coming soon…

The team at gt&i are delighted to be appointed by Winkworth to deliver its 2017 brand campaign. Entitled “#HomeTruths”, the campaign launched on Sunday 5th February and includes national and regional press, taxi wraps, cinema and a programmatic led digital campaign.

Building on Winkworth’s ‘See things differently’ strapline, #HomeTruths creates stand-out in a cluttered, me-too, market. Winkworth CEO Dominic Agace commented:

“As one of the UK’s leading estate agencies in a highly competitive market, we recognise the importance of seeing and doing things differently. We are delighted to be working with gt&i, who understand the reality of the industry today; estate agencies are an important part of the mix, providing the insights into the market, an unparalleled knowledge of their areas, and increasingly a filter on the volumes of information out there; but they are still seen to be cold fish.”

After a competitive pitch, leading London communications agency Eulogy, with clients including American Express, Royal Mail and Chambord appointed gt&i to design and build its new website that would redefine their place in the market. The fully responsive WordPress based site, alongside rebranded social media and email collateral integrated with Campaign Monitor for database management, was delivered in six weeks to a very warm welcome across the industry.

eulogy.co.uk

After a competitive pitch gt&i were delighted to be appointed by Alpine Homes International, working with Savills and Swiss developer MJD to develop the identity, communications proposition and launch campaign for La Dixence, a new luxury ski-in, ski-out resort in the Swiss Alps. Boasting a boutique hotel, thermal spa, 99 apartments and five chalets; gt&i delivered a new brand, international advertising, print and digital marketing collateral, exhibition materials and sales information. Collateral was produced in English and French language.

After a succession of pitch wins we are delighted to announce that gt&i has been appointed by IntoUniversity as the Creative Agency for The Big Leap, their national fund raising campaign that will see new IntoUniversity Centres opening across the UK.

Since 2002 IntoUniversity has transformed the futures of more than 50,000 students from some of the UK’s poorest homes, and their ambition is to transform the lives of 200,000 more.

It’s a charity close to our hearts and we are delighted to be working with them.  www.intouniversity.org