BRADFORDS BUILDING SUPPLIES

Excitement is ‘building’ at gt&i with their appointment to deliver a full brand refresh and roll-out for one of the UK’s oldest, and most successful, independent builders merchants.  Bradfords Building Supplies, with its four key trade brands, generates some £150 million sales from nearly 50 branches and its e-commerce platform.

gt&i will refresh the brand structure, develop a new staff and customer facing brand proposition and oversee the roll-out of the new brand in branch and across their fleet of more than 100 vehicles.

The programme will culminate in delivery of a brand advertising campaign across radio, print and online this Summer.

Although it’s sad to say goodbye to our Wardour Street home, due to the fast growing team and client list alike, gt&i has moved into shiny new offices in Soho. The agency can now be found behind the imposing black door of number 11 Golden Square just off Regent Street. We are proud to be sharing the Square with luminaries of the creative and media world including the likes of M&C Saatchi, Sony Pictures, Absolute Radio and Clear Channel to name a few.

It’s a much needed move to support ongoing client work as well as recent wins ranging from Winkworth’s national brand campaign, to branding, product and packaging design for arriviste brewing company Little Big Beer.

If you fancy a coffee, a client ale, or something stronger – get in touch and we will gladly show you around our new home.

Little Big Beer, the groundbreaking new craft beer at just 2% ABV has a ‘brand’ new look following gt&i’s appointment by brewers Knife Fork Bottle and Cork Limited. Thanks to our more creative ale drinkers the result is a laid back and idiosyncratic new identity and character for the first nationally distributed very-low-alcohol ale.

Little Big Beer packs a big chocolate and fruit punch but won’t knock you out. Coming in kegs and
50cl bottles it is also vegan and brewed in Somerset. So if you are interested in a sample, or stocking, give the team at gt&i a call today. And keep an eye out for Little Big Cider and Little Big Blonde
coming soon…

The team at gt&i are delighted to be appointed by Winkworth to deliver its 2017 brand campaign. Entitled “#HomeTruths”, the campaign launched on Sunday 5th February and includes national and regional press, taxi wraps, cinema and a programmatic led digital campaign.

Building on Winkworth’s ‘See things differently’ strapline, #HomeTruths creates stand-out in a cluttered, me-too, market. Winkworth CEO Dominic Agace commented:

“As one of the UK’s leading estate agencies in a highly competitive market, we recognise the importance of seeing and doing things differently. We are delighted to be working with gt&i, who understand the reality of the industry today; estate agencies are an important part of the mix, providing the insights into the market, an unparalleled knowledge of their areas, and increasingly a filter on the volumes of information out there; but they are still seen to be cold fish.”

After a competitive pitch, leading London communications agency Eulogy, with clients including American Express, Royal Mail and Chambord appointed gt&i to design and build its new website that would redefine their place in the market. The fully responsive WordPress based site, alongside rebranded social media and email collateral integrated with Campaign Monitor for database management, was delivered in six weeks to a very warm welcome across the industry.

eulogy.co.uk

After a competitive pitch gt&i were delighted to be appointed by Alpine Homes International, working with Savills and Swiss developer MJD to develop the identity, communications proposition and launch campaign for La Dixence, a new luxury ski-in, ski-out resort in the Swiss Alps. Boasting a boutique hotel, thermal spa, 99 apartments and five chalets; gt&i delivered a new brand, international advertising, print and digital marketing collateral, exhibition materials and sales information. Collateral was produced in English and French language.

After a succession of pitch wins we are delighted to announce that gt&i has been appointed by IntoUniversity as the Creative Agency for The Big Leap, their national fund raising campaign that will see new IntoUniversity Centres opening across the UK.

Since 2002 IntoUniversity has transformed the futures of more than 50,000 students from some of the UK’s poorest homes, and their ambition is to transform the lives of 200,000 more.

It’s a charity close to our hearts and we are delighted to be working with them.  www.intouniversity.org

PR Week and PRCA Agency of the Year is not a bad set of accolades for a communications agency that is just 20 years old this year.  Eulogy works in the UK, and around the globe, with some of the largest business services, corporate and consumer brands.

And when they were looking to celebrate their birthday they came to gt&i for a birthday brand refresh, a magazine to set out the changing face of London’s communications since 1996 [the year they were founded and google invented] and to make their Brewery party one that their guests ‘eulogise’ about.

The party was truly a ‘piss up in a Brewery’ and if you want a copy of the magazine – or outstanding communications support – speak to Eulogy today.

Congratulations to the Eulogy team.

After a competitive pitch we are proud to have been appointed by a multi-Award winning London developer to deliver the marketing and advertising collateral for its latest project.

The development offers more than forty stunning four and five bedroom houses priced up to £2 million and stands proud in a fully landscaped and gated development.

The appointment builds on more than 40 years team experience in the property sector in the UK and overseas with clients including Barratt Homes, Thracian Cliffs, St James Barbados, Palladio House and Berkeley Homes.

The West End is packed with landmark sites and streets – and is home to some of the finest creative companies out there.  The team at gt&i claim that they also feel right at home in such esteemed company – and now have a place there to call their own.

79  Wardour Street is the new gt&i HQ and it is right in the middle of the action. Situated at the junction of Old Compton Street and Wardour Street, look toward the Ann Summers store and, above that, you will see a glorious Soho façade.  Behind this lies a creative warren hosting record labels, model agencies, artists, film editors – and now us.

You are welcome to drop in any time or give us a call and come grab a coffee at Damson or Bar Italia and we can talk over your next project.