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/ March 2018Book Clubs in Schools, a not-for-profit championing student development through reading and discussing books, appointed gt&i to create a new brand identity. The appointment comes as BCiS extends its book club programmes across secondary schools in the UK. More than 1500 children participate every week in this unique cross-age peer mentoring programme which inspires a love of reading in students whilst developing their analytical skills and improving self-confidence through open discussion.
The new brand uses the theme of building character to deliver an identity that is powerful and fresh and appeals to a broad audience from school children to teachers, boards of governors and sponsors. With the use of the strapline ‘Where characters build character’ gt&i encapsulates the ethos and value of the programme.
BCiS is now running in more than 25 schools, the work of gt&i and other supporters including BeyondMe, Ipsos Foundation and Give A Book will help grow the programme nationwide in 2018. To find out more contact [email protected], to find out about setting up a book club in your school visit bookclubsinschools.org.