GT&I REVS-UP FOR FORMULA ONE™

gt&i is proud to unveil the new brand identity for Memento Exclusives, the F1 memorabilia business representing teams from Mercedes-AMG Petronas Motorsport to Renault Sport.

The brand refresh marks the culmination of a year in which Memento Exclusives has delivered significant growth in sales of its innovative motorsport memorabilia and sealed new licence agreements with more teams & drivers in F1 and MotoGP. Memento Exclusives offer a curated collection of stunning, limited edition, accessories and home furnishings, ranging from cufflinks to exhaust pipe lamps, each hand made from race-used and re-engineered Formula One engine and body parts.

The new brand identity with its distinctive ‘M’ swish, coupled with the positioning line ‘Own the Moment’, focuses on the unique motorsports heritage of each item and the emotional association with owning a part of motorsports history.

See how re-engineering is used to create such unique items at mementoexclusives.com or contact
Tim at gt&i on 020 3405 7969 to find out more.

Retailed as a pair, the Bonded bracelet is a very personal gift. For those working through mental health issues, knowing that the love and care of others is there is invaluable. Sharing a bracelet symbolises the day-to-day and unconditional support that is, literally, on hand whilst also raising funds and awareness for mental health charity Mind.

Glen commented:  “For too long mental health has been a hush hush topic. We need openness; enabling people to share, talk about their problems and seek help before it is too late. Bonded raises money for the work of Mind. But more than that the bracelets are a simple and beautiful way to say to someone that you care and are always there.”

Choose from a collection of richly coloured satin stretch bracelets finished in solid sterling silver, 18ct gold on sterling or dark rhodium with sterling silver boxed ends. The Ternary London Bonded Bracelet is available for pre-order now from www.ternarylondon.com

gt&i has been appointed by leading luxury developer Harrison Varma to promote their stunning new Buxmead development, located on one of the world’s most prestigious roads, The Bishops Avenue in Hampstead.

gt&i was challenged to produce and develop a creative campaign to introduce Buxmead to a highly discerning international audience in a time of real market turbulence. Priced from £6.5 to £15 million, Buxmead offers three penthouses, six duplexes and eleven lateral apartments built around the original Neo Jacobean buildings and all set in 2.5 acres ofprivate, mature landscaped gardens. Reminiscent of the finest private members clubs they benefit from full concierge services, spa and gym, 25m spring pool, games room and bars, private entertaining areas and a cinema.

Delivering stand out from the crowd, gt&i’s campaign builds on the distinctive butterfly wing brand and captures the many facets of Buxmead. With elegance and sophistication in the design they convey security through the site heritage coupled with excitement delivered through excellence in design. Creative Director, Glen Tarr commented: “With the most beautiful homes, in the most beautiful setting, with world-class service and at a world-class address, we recognised that no single image could do the development justice. It has to be seen to be beheld with our advertising giving a tantalising glimpse of the lifestyle on offer.”

The campaign launches this month with placements including the FT How to Spend It and The Sunday Times.

Following on from our recent work on the Bradfords brand refresh gt&i was briefed to produce and deliver a creative campaign for the Bradfords Big Rewards scheme set to run across multiple channels including OOH, in-store, online and DM. The team developed a versatile and bold campaign, utilising the recognised Bradfords red and yellow colour palette. The re-worked scheme is rolling out now.

London creative agency gt&i has been appointed by insurtech business Lime Global to develop the businesses brand, strategic positioning, tone of voice, website interfaces and advertising.

Founded in 2010 by an international management team drawn from leading insurance businesses including Aviva, KPMG and PLC group; Lime is transforming the insurance industry with a revolutionary offer of streamlined, real-time insurance available exclusively through digital channels. As a tech firm refreshing the traditional industry the brief demanded that the brand cut through a crowded market place, communicate simplicity and freshness and cut out the insurance speak with plain talking, honest English.

Lime CEO Shaun Williams commented: “gt&i impress with their strategic insights, consumer understanding, fresh ideas and collaborative approach to developing the brand and defining its attitude. Together we are delivering an insurance brand with a twist.”

gt&i Creative Director, Glen Tarr added: “Lime is a hugely exciting business to work with. It takes a brave client to put such trust in an agency and to run with a brand look that is so different to what one expect for financial services.  We look forward to building our relationship over the years to come.”

Leading photographer Nick Kelly [Harpers Bazaar, Tatler, Elle] approached gt&i fresh from shooting
GoT star Natalie Dormer to develop the brand identity, brand collateral and all packaging design for his new e-commerce platform. Launching in late 2017, SoleSpun will bring together London’s stylists, models and photographers to curate a selection of the world’s most fashionable and discreet accessories for him and her – handpicked and timeless socks, beautiful underwear and minimalist essentials. gt&i put its best foot forward for the pitch and are thrilled to have been appointed.

Designer jewellery and luxury accessories brand Ternary London has joined forces with gt&i for their first national charity campaign – with gt&i delivering the campaign brand and product packaging for a ground-breaking new product range. Launching later in 2017 this is for a cause that is dear to gt&i’s heart – and we will be emailing all our friends and followers with information nearer the time.

Leading interior design firm, BradyWilliams, has appointed gt&i to develop its first consumer campaign showcasing its high-end interior architecture and interior and furniture design services. Running in selected Conde Nast titles, FT ‘How to Spend It’ and House and Home, the campaign features interiors from the stunning duplex, triplex and penthouse apartments at Hempel Gardens, Hyde Park. Creative Director Glen Tarr welcomed the continuation of a relationship that stretches back to the creation by gt&i of BradyWilliams initial brand identity.

We are thrilled to announce that Eulogy’s website has been awarded Agency Website of the Year in the 2017 In2 SABRE Awards EMEA.

Late last year gt&i was appointed to design and build a new website for the agency. Within six weeks we had delivered a stunning, image driven and fully responsive WordPress based site with a sophisticated client CMS system.  gt&i and Eulogy recognised that the pride of any agency is its work, and that work is what attracts clients, draws in the best staff and drives business. This led us to develop a site where every screen is a high impact advert for the client, with Eulogy the common theme. It demands to be explored and is always fresh, drawing on the rich content created by the agency teams every day and establishing a strong visual identity that is drawn through into all digital channels.

The SABRE Awards recognises the highest achievements in branding, reputation and engagement showcasing the absolute best that public relations have to offer. The In2 SABRE Awards specifically celebrate the finest and most creative content and engagement work.  To take a look at the award-winning website yourself go to eulogy.co.uk

gt&i is proud to have been appointed by Meshkati, world leaders in hair restoration technologies, to deliver their launch advertising campaign promoting their state of the art services delivered from a stunning new clinic in Grosvenor Place.

Founder Amy Meshkati has spent more than 30 years pushing the boundaries for hair reconstruction techniques. Today Meshkati offers a range of hair reconstruction solutions including their exclusive, non-surgical NANOPROCEDURE as well as CHEMOSOFT, a technique specially developed for those suffering from hair loss caused by Chemotherapy. CHEMOSOFT is discreet, painless and non-surgical.

gt&i has again challenged convention. With the campaign targeting an international UHNWI audience through premium media, gt&i dismissed the predictable ‘before and after shots’ and instead focused on the artistry and skill brought to bear by Meshkati as they restore confidence in their clients. Keep your eyes peeled for the first placement in the FT How to Spend It Beauty Special as well as placements in the Economist and Town & Country magazine. We are also pleased to continue working with Meshkati, completing their branding, website, marketing collateral and PR.