gt&i launches StudioAi – imagery that’s the perfect marriage of expertise and technology

Over the past year, and in response to increasing focus on shoot costs and usage rights, gt&i has collaborated with a diverse range of clients, from destination resorts and airlines to food brands, charities and UK utilities, to provide (and test) campaign-aligned, high-impact AI-generated imagery. The result is the official launch of our cutting-edge solution, StudioAi, which enables business to realise the impossible, quickly and cost effectively.

For campaign launches and SKU roll-outs to the challenges of localisation around the globe, we bring the strategy and campaign know how, creative direction and image application that show the value of experience and technology when deployed together.

To experience our work, visit Studioai.London.  For incredibly quick, cost effective and always stunning solutions to your image challenges, speak to one of our team or email [email protected]

From leakage reduction to sewer maintenance, infrastructure investment to environmental protection, South West Water’s [SWW] work spans well beyond supplying drinking water to households across the region.

Realising the many challenges ahead, from population growth and tourism to climate change, SWW engaged  gt&i to review strategy and to deliver a new umbrella campaign.

The mission to think to the future – to educate, inform and engage customers on the true value of water and the impacts that consumption has on the regions rivers and lakes which is where every drop comes from. Introducing Water is Precious now running across the region including OOH, print, radio, digital, media relations and social.

To find out more about the real costs of water visit South West Water here

In an era where design is all too often driven by passing trends, where cost is a priority and value increasingly eroded, gt&i is working with US trade bodies, representing natural materials from hemp and cotton to wood and leather, to deliver a campaign to change attitudes to natural materials, to promote style before fashion and to champion the planet’s future champions.

The result is Only Natural – an international design competition co-ordinated by the Leather & Hide Council of America that challenges emerging designers to embrace the timeless beauty of nature and craft bespoken items in fashion and home categories.  gt&i developed the competition format, brand and digital channels and is managing PR and marketing activity.

Now open for entries at onlynatural.internationaldesigncomp.com/

Sometimes the smallest of changes can make the biggest difference. We’ve been busy partnering with Central Networks, an IT industry leader for more than 30 years. A simple yellow tweak to the logo and a fresh strapline now embodies their simple focus – IT’s what we do.

The work spans from strategic positioning and ongoing communications support to website and social media management.

Take a look at the website at www.centralnetworks.co.uk and don’t forget to follow on Instagram @central_networks1

Water companies have a broad remit. From delivering water at the turn of a tap to sewage treatment, from reservoir building to planning for climate change. gt&i works with South West Water to help tell the story and bring the water we take for granted to life.

Keen to inform customers of the breadth of work that has been done and is in the pipeline – and the issues that need to be addressed – South West Water and gt&i are working to develop a long term strategy that is good for customers, for the environment and for business where balanced discussion leads to informed decision making and great campaigns.

For strategy, creative, social and channel activation contact [email protected].

gt&i has joined forces with Grivalia Hospitality to craft the brand identity for 91 Athens Riviera, a private members club with luxury glamping on the southern coast of Athens.

Opening its doors in summer 2024, this groundbreaking project, designed by Chadios Architects, features 30 spacious tents, upscale dining at Barbarossa, vibrant bars, an awarded SOMA spa by Domes and modern sports facilities. With accommodation open to all and facilities exclusive to members, it promises an unparalleled experience centred around exclusive wellbeing and dining.

gt&i has played a pivotal role in developing the strategy, brand naming, website and app design and producing a captivating visual brand video for 91 Athens Riviera. The agency will also oversee the clubs main social media channel.

Stay tuned for the unveiling of this luxury destination that is set to redefine glamping and private club experiences.

Take a look at the website at www.91athensriviera.gr and don’t forget to follow on Instagram @91athensriviera

Set in stunning natural parkland in the heart of Andalusia – overlooking the Mediterranean and with views of Gibraltar is Sotogrande.  Famed for its sport, from Ryder Cup golf to its home on the polo circuit, and unparalleled lifestyle, Sotogrande stands apart.

A destination that has  developed over the past 60 years, today it offers a diverse, established and thriving community supported by its facilities, property choices and international school.

gt&i has been working with the team to develop the 60^th Anniversary identity, review the advertising and develop a streamlined digital presence fit for the next half century, or more.

Find your home at Sotogrande here

With its knowledge of sustainable fashion and fashion marketing – and materials know-how including work to brand the US Hemp Industry, gt&i was the first port of call for a new fashion brand working to develop a range of low-eco footprint products for lovers of the outdoors.

Taking only natural materials, from hemp to cottons, the brand will challenge the premium active-wear market that is increasingly reliant on the use of synthetics. Typically derived from oils, these synthetics are known to cause lasting damage to the very environments the clothes are used in; from driving climate change in manufacture, releasing microfibres to the very persistence of non-biodegradable clothes waste.

With a brief from brand to labelling and social to web and marketing this is the sort of ethical project the team at gt&i love.  Launching Spring 2024.

The U.S. Sustainability alliance is the voice, and champion, of U.S. sustainability. One of the largest member organizations in agriculture, it represents twenty-four farming, fishery and forestry associations and supply chain partners, responsible for more than $7 billion of annual exports to the EU.

gt&i has been working with GreenOrange to deliver its outreach communications, from brand to website, from video to podcast, content creation and social media to international media relations and events.

Our mission, to share insights into U.S. production methods, provide clear data on its sustainability programs, support commercial interests and develop export opportunities for the producers it represent.

We are proud to unveil its new website here – do visit to find out more about our future.

Developed with award winning Director Carl Prechezer [Blue Juice, The Wine Show] REWIND is a four part mini documentary from Real Leather. Stay Different – and promoted across our social channels reaching every corner of the globe.

Delivered in four episodes, Farm – Food – Fashion and the Future – it tells the story of leather and its sustainability benefits – with short form interviews with farmers, NGOs, scientists, stylists, retailers, the fashion media and social audiences.

If you are wondering what the argument is about marginal lands, how cattle work in the carbon cycle, why the rise of synthetics is so dangerous, why leather is fashion’s material of choice and what next for Slow Style versus Fast Fashion then take a view…

REWING the documentary can be viewed here: https://chooserealleather.com/rewind/