gt&i stages Only Natural showcase at London Design Festival
/ September 2025gt&i delivered the 2025 Only Natural Awards and exhibition at the Material Matters Fair during London Design Festival – a high-profile celebration of the international student design competition and a showcase of natural materials in innovation.
Managed end-to-end by gt&i, the event brought together six US natural material cooperators and attracted thousands of visitors, media and industry leaders to experience projects crafted from wool, wood, leather, seaweed and more. A live research survey conducted at the exhibition revealed that 80% of attendees were now more likely to choose natural materials in future projects, evidencing the campaign’s impact in shaping market attitudes.
Through strategic planning, event management and on-site research, gt&i continues to position Only Natural as a global voice for sustainable design – driving a shift from awareness to action across the natural materials sector.
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