Tribu, London.

London jewellers Tribu stand out

The power of image

Jewellery designer Tribu accessorises fans as diverse as Rihanna and Angelina Jolie; creating a stand-out look that is never out of fashion.

With three London outlets and a fast growing online retail presence, Tribu came to gt&i to ensure its brand stays as fresh as the look it delivers.

Its desire to elevate the brand whilst keeping its feeling of ownership and kinship with nature was delivered through the muted and sophisticated colour palette, absolute simplicity in brand design and stand-out photography.

Brand positioning. Brand refresh & guidelines. Website design. Packaging. Merchandise. Signage.  Photography application.