The Memento Group

From F1 to Le Mans

Branding & Public Relations for The Memento Group

The Memento Group evolved from Memento Exclusives, the memorabilia company behind F1 Authentics, to deliver a digital etail and auction platforms for Formula 1 worldwide and a new means for rights holders to build deeper relationships with their fans.

gt&i was asked to help manage their transformation to a supplier of digital retail services to the sports industry developing the proposition and collateral and co-ordinating the outreach to media and commercial audiences.

Business positioning. Brand & Guidelines. Website design & build. Messaging & copy. Marketing strategy. Public relations & advertising.