The Mansion, Marylebone
To showcase its stunning residential development The Mansion, Clivedale London commissioned gt&i to deliver a brand led destination film, one that would feel as luxurious as the development itself.
The creative tells a story that brings The Mansion to life. The creative concept, ‘A Day in the Life’, turns the development into a home with the introduction of a couple as they prepare to host an elegant evening reception in their apartment. The film tracks the models through a day at The Mansion, from an early morning swim and massage to a workout in the private gym, a stroll through the shops of Marylebone and on to the evening, canapés and drinks with entertainment from acclaimed Concert Pianist Asia Ijiri, performing live on set.
Industry standard wide-angle shots were dropped in favour of tight close-ups, creating real dynamism in the edit whilst the subtle soundscape design delivered continuity and serenity to the atmosphere. The footage was captured in 4k on the Arri Amira with prime lenses to achieve a cinematic look. The result, a package that perfectly communicates the range of services, and the effortless attention to detail, that Clivedale London puts into every development.
gt&i worked with LEAP on filming under the direction of celebrated director Darren Statman, post-production and packaging for distribution, including a series of social media edits.
With thanks to the team: Director: Darren Statman – DOP: Clive Evans – Head of Moving Image: Danny Coster – Styling: Carla Goodman – Hair & Makeup: Lou Blake
Models: Andy Young & Kirsty Hitchinson.
To find out more: themansionw1.com