A stunning brand for a new luxury e-tailer

Branding & packaging from socks to knickers...

Launched in late 2017, Solespun is an e-commerce platform offering a unisex collection of the world’s finest socks and essentials.  gt&i was appointed to deliver the Solespun identity, alongside brand collateral and packaging design.

With its visually arresting, minimalistic logo and charismatic packaging, Solespun’s launch has proved to be an enormous success having established a brand identity unlike any of its competitors.

Brand. Packaging. Content & copy.