Qatar Executive

5-star airline gets the private treatment

Flying beyond expectation

Qatar Airways, the world’s first 5-star airline, recognised that its private jet service lacked the brand gravitas of the parent airline and that this was impacting on both the brand and the business.

With its expertise in the super premium market, gt&i was asked to lead a review of the brand positioning, identity and communications.  And then to support the roll-out across the fleet and into their communications channels.


Strategy.  Brand refresh.  Brand guidelines. Advertising.