Lime Insurance


Insurance with a twist

gt&i was appointed by insurtech business Lime Global to develop the businesses brand, strategic positioning, tone of voice, website interfaces and advertising.

Lime has a revolutionary offer of streamlined, real-time insurance available exclusively through digital channels and was seeking a brand that would cut through a crowded market place, communicate simplicity and freshness and cut out the insurance speak with plain talking, honest English.

Brand.  Positioning.  Advertising.  Website interfaces.

“gt&i impress with their strategic insights, consumer understanding, fresh ideas and collaborative approach to developing the brand and defining its attitude. Together we are delivering an insurance brand with a twist.”

Lime CEO Shaun Williams