Bonded – In aid of Mind

Bonded in aid of Mind

Mental health, 'wear' friends matter.

gt&i gives, every year, its time in support of a cause or issue that matters to the agency and where some creative muscle can make a real difference.

Delivered in support of Mind, with jewellers Ternary London, the idea behind bonded is both simple and important. A gift that comes in pairs, one bracelet is given to someone who has mental health concerns, the other worn by the gifter. Providing a simple reminder on the hand – that someone is always on hand, there to talk to, there to care, there to share. And with every purchase a donation goes to Mind to support their outstanding work.

Naming. Branding. Packaging. PoS. Copy.