Bonded – In aid of Mind
![](https://gtandi.co.uk/wp-content/uploads/2019/10/Bonded2-1400x691.jpg)
![](https://gtandi.co.uk/wp-content/uploads/2019/10/3G6A1872-800x927.jpeg)
Bonded in aid of Mind
Mental health, 'wear' friends matter.
gt&i gives, every year, its time in support of a cause or issue that matters to the agency and where some creative muscle can make a real difference.
Delivered in support of Mind, with jewellers Ternary London, the idea behind bonded is both simple and important. A gift that comes in pairs, one bracelet is given to someone who has mental health concerns, the other worn by the gifter. Providing a simple reminder on the hand – that someone is always on hand, there to talk to, there to care, there to share. And with every purchase a donation goes to Mind to support their outstanding work.
Naming. Branding. Packaging. PoS. Copy.
![](https://gtandi.co.uk/wp-content/uploads/2020/08/Screenshot-2020-08-14-at-21.45.12-1-1400x566.png)
![](https://gtandi.co.uk/wp-content/uploads/2020/08/Ternary-London-Bonded-bracelet-mind-charity-Cropped-logo-scaled-1400x956.jpg)
![](https://gtandi.co.uk/wp-content/uploads/2019/10/fearne-cotton-virgin-money-giving-mind-media-awards-2017-in-london-8-800x1366.jpg)
![](https://gtandi.co.uk/wp-content/uploads/2020/08/Screenshot-2020-08-14-at-19.34.42.png)
![](https://gtandi.co.uk/wp-content/uploads/2020/08/ternary-london-mind-bonded-bracelet-white-sterling-silver-gold-2-of-6-800x1200.jpeg)
![](https://gtandi.co.uk/wp-content/uploads/2020/08/ternary-london-mind-bonded-bracelet-khaki-green-sterling-silver-2-of-2-800x1200.jpeg)
![](https://gtandi.co.uk/wp-content/uploads/2020/08/ternary-london-mind-bonded-bracelet-purple-sterling-silver-gold-2-of-2-800x1199.jpeg)
![](https://gtandi.co.uk/wp-content/uploads/2020/08/Bonded_envelope_2-scaled-800x575.jpg)
![](https://gtandi.co.uk/wp-content/uploads/2020/08/Bonded_envelope_1-scaled-800x575.jpg)
![](https://gtandi.co.uk/wp-content/uploads/2020/08/Bonded-Mockup-scaled-1400x1050.jpg)
![](https://gtandi.co.uk/wp-content/uploads/2019/10/Screenshot-2020-08-14-at-21.41.57-800x559.png)
![](https://gtandi.co.uk/wp-content/uploads/2020/08/Leaflet-mockup_v2-scaled-1400x1031.jpg)
![](https://gtandi.co.uk/wp-content/uploads/2020/08/Screenshot-2020-08-16-at-19.01.49.png)