Value Retail Gift Card Campaign
gt&i was asked to develop the card design, packaging, positioning and the supporting campaign for Value Retail’s gift cards.
The brief to deliver a look, feel and creative execution that would run across the 12 markets in which Value Retail operates – engaging an audience spanning from Shanghai to Milan and from Paris to London.
And the realisation – that at the price points on fine brands offered through Value Retail’s destinations, this is the gift that gives so much more.
Design. Creative. Photography. Advertising.