Value Retail Gift Card Campaign
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Value Retail - Global gift card campaign
From Shanghai to Milan
gt&i was asked to develop the card design, packaging, positioning and the supporting campaign for Value Retail’s gift cards.
The brief to deliver a look, feel and creative execution that would run across the 12 markets in which Value Retail operates – engaging an audience spanning from Shanghai to Milan and from Paris to London.
And the realisation – that at the price points on fine brands offered through Value Retail’s destinations, this is the gift that gives so much more.
Design. Creative. Photography. Advertising.
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