Eulogy is one of the hottest communications agencies in the UK and holder of both the PR Week and PRCA Agency of the Year Awards. They also celebrate 20 pioneering years at the top of their business this year. gt&i was challenged to create a brand refresh for their 20th year and to take the new look and feel through the agency website, collateral, new magazine and to their 20th anniversary party hosted at The Brewery.
The first challenge was to update the Eulogy brand colour and identity adding a degree of depth and maturity to the brand. But it also needed an injection of birthday excitement and for the 20th to not look like an add-on. The result integrates the 20 into the brand itself without betraying the heritage.
Taking this forward our photographer delivered a new set of staff portraits recognising that in any communications business they represent the single most important asset and what the client ultimately buys into. In production now is the 20 years magazine marrying insights into the changing face of communication over two decades that saw the birth of google, the launch of Facebook and the inexorable rise of the social commentator - not to mention numerous deaths in the world of media.
As with all great brand refreshes the vibrancy of the new brand identity was carried through into the party, creating a Eulogy event to eulogise about.