About Us
Connected. Creative. Intelligence.
gt&i was born out of a collaboration between the creative, marketing and PR industries.
Its founders, the former Creative Director of Publicis London and a Partner of Four plc, were determined to offer the very best for smart business leaders. And that meant, no matter the sector or ambition, treating each client as though their business was our own.
The result is an insight-driven, strategy-first, full-service creative agency, with a track record of delivering results. We connect strategy to proposition to brand to campaign and beyond. And we deliver stunning creative and big ideas that cut through the clutter, that engage, that stimulate, that drive action and interaction, online, in print and in person. Ultimately we build brands that people want to talk about.
For many of our clients reviewing their brand and proposition is just the start of a journey that leads to a deeper relationship built on ongoing marketing services. From strategic consultancy to advertising, SEO to social campaigns and public relations, delivered by our consultants in property, corporate, CSR and fashion.
Glen Tarr
Founder & Creative Director
With twenty years’ international through-the-line experience, Glen’s passion is for beautiful work that delivers outstanding commercial results and builds brands that people want to talk about. With a background in typography, design and art direction he has worked across all major industry sectors winning a number of awards along the way including a D&AD Yellow Pencil.
His portfolio ranges from FMCG and B2B to luxury brands in the property, retail, travel and hotel sectors. From global campaigns for Lloyd’s of London to launching Sony Playstation’s GT5, Canterbury’s first e-commerce site and rebranding The Ritz, London, Barratt Homes and Barratt London. The result, a Director who is as adept at developing highly targeted bespoke brand campaigns for independent clients as overseeing the delivery of global integrated campaigns.
Glen has previously worked in both independent UK shops and global groups. Prior to founding gt&i, he was Creative Director at Publicis London leading on award-winning campaigns for clients including Ballantine’s, The Glenlivet, Malibu, UBS, Royal Mail, Gatwick Airport, Davidoff, Beefeater and Heineken.
Tim Lewis
Business Director
Tim brings a special energy to the development of clearly differentiated business propositions and a real enthusiasm for ground-breaking ideas that can change the way our world, or society, works today.
Having set up youth marketing agency SLAM to service a suite of FMCG clients he was drawn to campaigns for the Big Issue, Gay Pride and Terrence Higgins Trust. This inspired Tim to launch the UK’s first CSR agency, Synapse, which brought Carbon Neutral to the world, cementing a reputation for stakeholder engagement around environmental and social issues.
A founding partner of the UK’s fastest growing independent marcomms agency, Four plc, he oversaw PR, travel, design and digital teams before setting up virtual e-tail platform MyHigh and, finally, settling down with gt&i.
Greg Moore
Head of Communications
Greg has delivered brand strategies, partnerships and communications programmes for some of the best-known brands and new market entrants in the UK, Europe and Middle East. A former CSR agency pioneer, Managing Director of integrated marketing communications agency Four in the UAE and co-founder of brand consultancy FSM, Greg offers real breadth of experience and a focus on clear, no-nonsense brand communications.
He has worked across sectors including sport & leisure, wines & spirits, fashion retail, energy, construction & development, agriculture, aviation and tv & film with clients ranging from Absolut and Stone Island to Etihad, Sunset + Vine and Emirates. He has also championed sustainability programmes for businesses as diverse as Chivas, Kia Motors and biofuels pioneer Greenergy.
Adam Charman
Head of Strategy
Adam heads up strategy bringing a unique mix of senior experience from both sides of the fence and an infectious passion for delivering value and results.
He has led some of the most recognisable global brands for agencies including McCann, Iris and Publicis with clients including Sony, Adidas, Pepsi, Britvic and Barclays.
Subsequently Adam held senior posts for companies including Bradfords Building Supplies, for mobile infrastructure business UK Connect and, most recently, at South West Water as Head of Marketing.
At gt&i Adam ensures that strategy is informed, inspires great creative solutions and delivers genuine results for our partners.
Janine Maxwell
Snr Consultant: Corporate PR
Janine is a PR and communications professional with 25 years’ experience of building and managing reputations across sectors from technology and professional services to agri-food and the environment.
During her career she has worked for top London agencies including tech specialist AxiCom and integrated marketing agency Four Communications, managing campaigns for industry leaders such as Autodesk, Balfour Beatty Ground Engineering, Enterprise Rent-A-Car, Hilton Worldwide and Xerox Corporation. She has directed an international corporate PR programme for the world’s largest manufacturer of carbon-neutral flooring, raised the profile of Wales as a place where entrepreneurs can thrive, and created demand for an African superfood among UK retailers.
Today Janine heads the sustainability outreach for ‘Real Leather. Stay Different’ on behalf of the US Leather industry as well as content creation and media outreach, from podcasts to reports, for U.S. Sustainability Alliance.
Pete Bell
Senior Copywriter
Pete spent the last 12 years at News UK, most of them as deputy travel editor of The Sun. Before that he was managing editor of Westminster-based Parliamentary news agency Newspoint.
As a lobby correspondent and TV reporter, Pete attended and reported on Downing Street press conferences, interviewed prime ministers, cabinet ministers, opposition spokespeople, and government officials, as well as providing in-depth coverage of general elections.
Pete brings his unique skills and long experience as a reporter and interviewer to offer bespoke media and crisis communications training.
Julia De Chaud
Account Manager
Julia brings a rich mix of product and international brand marketing to gt&i. A former Brand Coordinator at Jeep, part of the Bounty Brands portfolio, in South Africa, she worked extensively with global brand and marketing teams, suppliers and wholesale agents to build presence and sales. Jules has also worked with TFG on brands including Relay Jeans, Hurley, G-Star as well as in luxury watches with Watches of Switzerland in London. Today she manages the Central Networks programme and leads on Social strategy and content management for South West Water.
She holds a BA in Law from University of Pretoria and an Postgrad in Fashion Marketing having written her thesis on Sustainability in the Fashion Industry and the dangers of greenwashing.
Ninja Opalko
Art Director / Photographer
Ninja is a Designer, Art Director and Photographer originally from Germany. Her experience encompasses some of London’s leading agencies, including Fallon, Publicis London and Havas Worldwide.
She combines her advertising and brand creative work with a flourishing expertise in photography, assisting leading photographers in Shanghai and Rankin in London. This gives her a unique insight into the creation and selection of imagery in creative campaigns.
Ninja has a strong sense of luxury design, detail and high end photography, experience in editorial design and branding and her work can be seen in many of the high end interiors, travel and lifestyle publications. She is also fluent in German, Polish and English.
Sam Faulkner
Snr Consultant: Paid Media & Analytics
Sam is a performance marketer with a history of analytics and paid media management across companies including Microsoft, Pandora and Tinder. With a specialism in finding trends in performance data, communicating in a way that is approachable and useful, and being able to create strategies reactive to user engagement, he helps to bring out the best in content across gt&i and deliver it to an engaged audience.
If he’s not in Excel, GA4 or the latest media manager, Sam can be found taking care of his three kids and enjoying some bird watching at his home in Colchester.
Kareemah Muhammad
Social Media Manager
Kareemah joined gt&i in 2024, bringing a wealth of social expertise from the prime real estate sector in the UK, Europe and UAE having served as a Social Media Manager at DDRE Global and ADVSR as well as providing private consultancy services.
Passionate about travel, content creation and fostering organic growth on social platforms. Her background has equipped her with diverse skills in content creation, data analytics and shoot management, promoting exclusive homes for high-net-worth clients and capturing that elusive sent of lifestyle.
More than at home with Later, Cloud Campaign, Hootsuite, and Meta, alongside editing software like CapCut, Opus Clip, and Canva. She also loves a good Google Sheets doc, using it to streamline processes and enhance team productivity. When she is not in the office you’ll be sure to find her at the latest pilates or yoga studio!
Ed Morgan
Senior Creative
Ed brings to gt&i more than a decade of creative agency experience with a real understanding of the digital world, art direction, photography and film shoots – and the animation and editing to create rich content, whatever the channel.
Having done stints at agencies including Earnest and 1977, he has also worked in-house with Pentland whose brand portfolio includes the likes of Ellesse, Berghaus, Mitre and are a Lacoste licensee.
Vittoria Miceli
Senior Creative
Vittoria brings to gt&i stunning creative, a deep understanding of digital environments and the creation of ‘IRL’ spaces and experiences.
She has worked on projects for global brands including Amazon, Alexa and Facebook in both the US and Europe alongside the likes of health-charity Mind, property-portal Right Move and the Leather & Hide Council of America.
Vittoria has worked at Grayling as Senior Art Director, DesignScene, Smyle and innovision and is fluent in English and Italian.
Nerea Blanco
Studio Manager / Designer
A graduate of Seville’s acclaimed Da Vinci School of Graphic Design, Nerea is part of our multilingual – and increasingly international team – with her eye for beautiful and sophisticated design, art direction and a deep love for typography.
Her career has seen her working with El Golpe in Spain before moving to the UK, based first in Bristol and then with the Business of Fashion in London, before being attracted to the diversity of the gt&i client portfolio.
Aaron Chapman
Designer
From mental health crisis volunteer for Shout to creative thinker and designer, Aaron has delivered on projects for clients ranging from Michelin to The Creative Engagement Group. First working with the team in Summer 2022 – to develop a suite of materials for an international awards event managed by gt&I – he remains with us today as our latest full-time recruit to our growing creative team.
Aaron brings real enthusiasm for design, a passion for creative strategy and an innate knowledge of the latest trends. He is an alumni of Staffordshire University where he graduated with First Class Honours in Graphic Design.
Daniella Caggiano
Finance Manager
Daniella brings more than fifteen years’ experience to gt&i. She started her career at Coutts Bank managing both corporate and UHNWI private accounts before taking a big step into the advertising sector.
Here she found her passion working for both leading global agencies and creative hot-shops. Her career kicked off with Proximity/Omnicom [clients including Eurostar / Sainsbury’s] before joining MEC Worldwide/WPP [Visa / Marriott] as Finance Supervisor and, en route to joining gt&i, being ‘birthed’ at boutique ATL agency Mother London with clients including Stella Artois and Match.com.
In Daniella we have a finance resource who is helping our business grow in line with its clients.
Audrey Lewis
Account Executive
A graduate of Nottingham Trent University, Audrey brings to gt&i real experience in fashion, content creation and social media management. A degree in Fashion Communication and Promotion with a strong focus on digital environments was built on with consultancy work for independent fashion businesses – from streetwear and vintage – developing social media presence, creating regular content and immersive reels with a focus on TikTok and Instagram.
Audrey has also worked in-store for clients ranging from Relic to Hugo Boss on sales, customer services and visual merchandising.
Iris Drouet
Account Executive
Iris joined gt&i following her graduation from SOAS University of London with first-class honours in Economics. Her course saw her specialise in environmental and development economics bringing to the agency fresh and valuable insights into the fundamentals of ESG and the viability and commercial and economic context for sustainability driven research and outreach.
She has both an academic and creative background, with special interest in the fashion industry and the slow fashion movement.