The team at gt&i was delighted to be appointed by Winkworth to deliver its 2017 brand campaign. Entitled “#HomeTruths”, the campaign launched on Sunday 5th February and includes national and regional press, taxi wraps, cinema and a programmatic led digital campaign. Building on Winkworth’s ‘See things differently’ strapline, #HomeTruths creates stand-out in a cluttered, me-too, market.
Winkworth CEO Dominic Agace commented:
“As one of the UK’s leading estate agencies in a highly competitive market, we recognise the importance of seeing and doing things differently. We are delighted to be working with gt&i, who understand the reality of the industry today; estate agencies are an important part of the mix, providing the insights into the market, an unparalleled knowledge of their areas, and increasingly a filter on the volumes of information out there; but they are still seen to be cold fish."