Big Bus Tours

Big Bus Tours - Corporate & reputation PR

Cutting through the noise of World Travel Market

Lafontaine PR, gt&i’s specialist travel team, was asked by Big Bus Tours to help cut through the noise and deliver trade and business coverage in the build up to and during World Travel Market, London. 

With a view to building the brand, a deeper understanding of the business and the sector and to engage trade partners in their unique offer, the team developed and pitched commentary and interview opportunities with key trade and consumer outlets. And with that commitment to going that step further, Lafontaine PR also advised on the press pack creation, stunts and photocalls.

The result, coverage in titles from Travel Weekly, TTG and Travel GBI to The Sun, Bloomberg, Selling Travel and Travolution.

The chief financial officer of global sightseeing group Big Bus Tours has warned that private equity-owned entities will value businesses in two ways in the future because new accounting rules may distort the value of these rms to future buyers.”