Adler Spa Resorts & Lodges
In 2019 Lafontaine PR, gt&i’s specialist travel team, launched independent boutique hotel group ADLER Spa Resorts & Lodges’ fifth property, a new luxury alpine lodge, ADLER Lodge RITTEN, nestled high on a plateau in the Italian region of South Tyrol.
Activities surrounding the launch included an official announcement, followed with a media breakfast briefing in an exclusive Central London venue for key travel & lifestyle journalists. In the months following the opening, we secured coverage in Wallpaper*, FT ‘How to Spend It’, The Observer Magazine and The Evening Standard among others.
We organised an inaugural group press trip with key titles including the Irish Independent, Stylist, 1883 and The Good Holidays magazine. Other press trips included The Times LUXX, Boots Health & Beauty Magazine and West London Living.