Qatar Executive is an private jet and charter service for the world’s travelling elite. Its corporate image was applied inconsistently and in need of a refresh in keeping with its parent company Qatar Airways - the world's only seven star airline.
gt&i's brief was to create a new corporate identity that was both stylish, effortless and luxurious. As the leading product in the Qatar Airways Group, the identity needed to sit in the family whilst conveying timeless, understated elegance. Quite simply we needed to elevate Executive to an exalted position.
We created a fresh and modern identity to work across all media channels, advertising, marketing collateral and events.
Brand refresh and tool kit. Corporate stationary. Consumer and B2B brochures and sales collateral. Brand and product advertising campaigns in Arabic and English language.