PGA Catalunya Resort has been voted Spain’s number one golf course four years in a row.
It combines the very best of championship golf with state-of-the-art luxury homes for discerning international property buyers. The resort supports its properties with exceptional services including a five star hotel, restaurants and an exclusive Resident’s Club.
gt&i's task was to create a new global advertising campaign. PGA needed to elevate the profile of the resort at a crucial phase of expansion with a suite of new properties coming on to the market. A key requirement was to re-position the brand amongst its luxury peers - elevating the Resort as the destination for an UHNWI audience. The second phase of the campaign was to advertise PGA Catalunya Resorts achievement of being shortlisted for the 2022 Ryder Cup and position the Resort as a tourism destination for the upcoming tournament.
Strategic review of course, facilities and property photography. Photo shoot of PGA property and facilities portfolio. Campaign design, art direction and copywriting. Print media advertising executions in several languages including English, French, Flemish and Italian. Printed coffee table book.