gt&i is proud to have unveiled the new face of Chrono Hunter, a luxury watch brokerage platform which launched earlier this year. gt&i worked to create a stand out brand which, inspired by Greek mythology, takes a form of Chronos the Greek god of time and transports him to the 21st century. The brand immediately separates itself from the crowded market through the rejection of over used clock-based motifs and by giving the brand a character whose strong and dominating appearance provides customers with a reassuring sense of confidence.
gt&i continued its journey with Chrono Hunter, designing their new digital platform and through-the-line advertising campaign. To launch the new platform gt&i was involved in the creative concept for a competition that would engage and excite a broad audience, from potential customers to dealers and watch fanatics a like.
The competition, partnered with Shortlist Magazine, had a huge impact with almost 3,000 entries within the first 48 hours and a total of more than 8,500 applicants overall. The competition also led to a conversion of 12,000 website visits during the first few days and over 95% of applicants requesting to be included in the Chrono Hunter database.