gt&i was appointed by insurtech business Lime Global to develop the businesses brand, strategic positioning, tone of voice, website interfaces and advertising.
Founded in 2010 by an international management team drawn from leading insurance businesses including Aviva, KPMG and PLC group; Lime is set to transform the insurance industry with a revolutionary offer of streamlined, real-time insurance available exclusively through digital channels.
As a tech firm refreshing the traditional industry the brief demanded that the brand cut through a crowded market place, communicate simplicity and freshness and cut out the insurance speak with plain talking, honest English.
Lime CEO Shaun Williams commented: “gt&i impress with their strategic insights, consumer understanding, fresh ideas and collaborative approach to developing the brand and defining its attitude. Together we are delivering an insurance brand with a twist.”
gt&i Creative Director, Glen Tarr added: "Lime is a hugely exciting business to work with. It takes a brave client to put such trust in an agency and to run with a brand look that is so different to what one expects for financial services. We look forward to building our relationship over the years to come.”
With the initial platform set to launch in early 2019 and expanding offers firmly in the pipeline gt&i is excited to be part of an on-going and growing partnership which will see Lime Insurance change the way you experience insurance.