AM Soccer School in Wimbledon had, in the eight years since its foundation by a former pro footballer, built a great reputation amongst the schools and colleges of London.
Built on the delivery of high-quality football coaching, where word of mouth, reputation and recommendation is key, growing recognition and customer requests led to the decision to expand the offer to a broad multi-sports programme.
The immediate issue was that the name and identity no longer accurately communicated the services the business offered. gt&i was invited to reposition - and re-name - the brand, set a new mission statement and create a fresh, modern and striking identity for AM Sports Academy, its staff and attendees. We applied this across all touchpoints from corporate stationery, clothing and uniforms to pitch side hoardings and a full e-commerce website for which we delivered design build and ongoing management.
AM Sports Academy has since become a brand that is not only recognised and respected, but one who's clothing and merchandise is being bought and proudly worn by children and adults alike.
Development of new brand name. Development of brand, guidelines and tool kit. Corporate and lifestyle photography. Design of uniforms and merchandise. Design, development and hosting of website. Integration of e-commerce functionality. On-going SEO.